Facebook working on feature similar to Snapchat's 'Streaks'

25 Novembre, 2017, 01:06 | Auteur: Auguste Feret
  • Facebook Messenger is creating a feature like Snapchat's'Streaks, where users are encouraged to send messages back and forth

The social media dance continues and, yet again, it's Facebook copying steps from Snapchat. "We face significant competition in nearly every aspect of our business both domestically and internationally", Snap Inc explained.

Snapchat's "Streaks" feature has become popular as it appeals to a young audience.

A spokesperson for Facebook Messenger confirmed the test saying it was a way to "to see at a glance fun facts about the people you message with". Facebook appears to be testing this on limited accounts at the moment.

Users of both Facebook and Snapchat took to Twitter to respond to this feature and give their view. What's important here is that as more and more Snaochat features make their way to Facebook Messenger and its associated apps, the aura of exclusivity around Snapchat will fade. And showing no signs of slowing down, Facebook is still taking many of Snapchat's more interesting ideas and adding them to its own properties. Investors flocked to initial public offering, pushing valuation of almost $24 billion.

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Facebook is reportedly working on Snapchat's Streaks-like feature, an addictive game that encourages friends to send messages back and forth for consecutive days.

The utility of the feature for users is questionable, but the impetus behind it is clear: encouraging people to send more messages mean they'll use the app more, and thus get served more ads.

If Facebook is preparing to clone this, then don't be surprised to see it show up in Instagram and WhatsApp, according to The Verge. The streak feature is a psychological technique called loss aversion, which involves users to stay on an app even when it is no longer useful, or they no longer enjoy using it anymore.

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