Ford Motor Company (F) Outlines Bold New China Growth Plan

06 Décembre, 2017, 00:44 | Auteur: Auguste Feret
  • Ford Motor Company (F) Outlines Bold New China Growth Plan

Though those 15 new EVs under the Ford and Lincoln brands are separate from the new electric cars that they want to launch through their new joint-venture with Anhui Zotye Automobile Co formed in China earlier this year especially for that reason.

Ford Motor will launch 50 new vehicles in China by 2025, including 15 electrified vehicles, the US firm said at an event in Shanghai on Tuesday, as it looks to rev up sales growth in the market and shift towards cleaner electric cars.

X China is "at the heart of electric vehicle and SUV growth and the mobility movement", Bill Ford, chairman of the iconic American auto brand, said in a statement.

December 5, 2017 (Investorideas.com Newswire) Building on a decade of significant investments and growth, Ford today outlined the next phase of its China expansion strategy, focused on SUVs, electric and connected vehicles, a streamlined business structure and closer connections to Chinese customers.

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After these moves, Ford is hoping to see revenue in the Chinese market grow by about 50 percent by 2025.

"Between now and 2025, we will launch 50 new vehicles in China, and of those 50 new vehicles, 15 of them will be all-new electrified vehicles", said Peter Fleet, Ford's head of Asia Pacific, pointing to big growth in the "utility" segment. "The progress we have achieved in China is just the start". That will include a Lincoln premium SUV and the company's first global all-electric small SUV.

"Ford's aspiration is to become the world's most trusted mobility company, designing smart vehicles for a smart world", added Ford CEO Jim Hackett. It also allows Ford to further tailor vehicles to more closely meet the needs of Chinese customers.

Ford also announced plans to form a singular distribution services division for marketing, sales, and service that will cover both its joint ventures with Changan and Jiangling.

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