Amazon launches Prime Now in Singapore

07 Décembre, 2017, 02:03 | Auteur: Therese Cote

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free global shipping on orders above $60.

The company declined to reveal the launch date of the Prime programme here.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore.

But administrative assistant J. Tan, 38, said he was disappointed that items he had been eyeing, such as the Nintendo Switch game console, are not available through the Prime Now app and no longer qualify for free shipping on the U.S. store.

Singapore Prime members are also entitled to unlimited free worldwide shipping on orders above S$60 from Amazon US.

This launch will put pressure on Lazada, the e-commerce site owned by Alibaba, which is Amazon's primary competitor in Southeast Asia. But for a limited period, it will go for $2.99 a month, although Amazon did not specify for how long.

Another service available to Singapore's Amazon Prime subscribers is video streaming.

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Prime membership in the USA costs US$10.99 a month or US$99 a year.

He added that Prime membership is "country-specific and not-transferable" so those with United States memberships are unable to use it locally, and that he encouraged Singaporeans "to leverage the Prime membership package developed specifically for Singapore".

"The Prime programme in every geography is custom designed for that region. Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime worldwide.

"We have been very encouraged by the strong response and adoption of Prime Now over the last several months", he added. They're getting Amazon Prime, but only for products that they purchase from Amazon in the USA some 9,000 odd miles away.

Prime membership is country-specific and not transferable, he added, meaning that those with US Prime memberships can not convert them to local ones.

Perhaps anticipating Amazon's move into the region, Lazada launched a service called LiveUp that integrated Uber and Netflix with its own e-commerce offerings.

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