General Motors app lets you order food, shop from vehicle

07 Décembre, 2017, 02:51 | Auteur: Therese Cote
  • Image via GM

General Motors rolled out a new feature that will put a Marketplace and the ability to order a cup of coffee while on the way to work on Tuesday, Dec. 5. The technology will be installed in about 1.9 million models manufactured in 2017, and 4 million models across Chevrolet, GMC, Buick, and Cadillac brands in the U.S.by the end of 2018. "Our goal is to utilize partnerships like this to build Marketplace into the most intuitive and comprehensive in-vehicle commerce platform", said Brian Hoglund, Director, Commercial Experience GCCX.

"We want to make this time more productive, more enjoyable and safer".

Yesterday, General Motors announced a new service called GM Marketplace. "For most retailers and consumer brands, the daily commute is the only time not accessible in a consumer's day", Chamorro said, in the release.

GM is taking a big step in expanding the mobile functionality of its vehicles as drivers seek greater connectivity while also obeying laws that restrict cell-phone use.

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By leveraging real-time interaction data such as location, time of day, and a driver's established digital relationship with third-party merchants and combining them with smart machine learning capabilities, Conversable will enable merchants to offer highly personalized experiences through Marketplace.

And while the company says the platform has been designed with driving safety guidelines in mind, your eyes are still off the road whether you're putting your coffee order into your phone (which you're probably more familiar with and offers access to more apps) or your car's infotainment system.

Six restaurant chains are prominent among the first brands available on the Marketplace platform. The auto in the promotional video for the Markeplace app seems to be stopped before the driver makes most of his interactions with the screen, but at that point, it seems easier to just do it on your phone.

- IHOP, allowing to search for nearby restaurants and order from your auto. They can also reserve a table at TGI Fridays while on the go. GM will get paid for placing a merchant's application on its screens, and "there's some level of revenue sharing" based on each transaction, he said. Customers will not be charged for using the service or the data transmitted to and from the vehicle while making transactions, he said. The service is launching with a variety of partner companies, including: GM, Starbucks, Dunkin' Donuts, Wingstop, TGI Friday's, Shell, ExxonMobil, Priceline.com, Parkopedia, Applebee's, IHOP, and delivery.com.

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