Instagram Direct is the pure Snapchat clone you've been waiting for

08 Décembre, 2017, 00:55 | Auteur: Therese Cote
  • Kevin Systrom

Six different countries are going to be seeing something a bit different on Instagram, as the company experiments with separating out the messaging part of its service into its own app, called Direct.

The Verge reports Instagram is now testing Direct in five countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay.

As per reports, Instagram is busy with the making of a stand-alone messaging app.

Facebook now operates two of the world's most popular messaging apps in Facebook Messenger and WhatsApp that both have more than a billion active users.

Direct works how you might expect, in that you can swipe to the right to access your profile (and settings), and then swipe to the left from the camera to open your inbox of messages.

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Facebook Inc. drew a lot of flak a few years ago when it moved all of its messaging features to Facebook Messenger. So if you want to direct message someone, you won't be able to do it from the main app anymore with Direct installed.

It is unclear when, or if, Instagram plans to launch Direct to all users. Hopefully this ease will be enough to appease most users.

WhatsApp is the most popular, followed closely by Facebook Messenger. Now it has over 1.3 billion. It says messaging through Instagram can never be a full experience so long as it lives in another app. Judging by Messenger's success, we can only guess that if and when Instagram rolls Direct out worldwide, it too could enjoy the massive popularity that being standalone has been proven to bring.

When users open the app, a camera will open that is identical to Instagram's, but with four new exclusive filters. The Verge appears to confirm that scenario, citing Instagram Product Manager Hemal Shah as saying that the ephemeral nature of Direct Messages is a better fit for a standalone app than an attachment to a completely public social media platform.

'Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own. But as long as Direct is a part of Instagram, expanding the platform would get increasingly hard for the company. In third place is Chinese messaging app QQ Mobile.

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