The color of 2018 is .... Ultra Violet

08 Décembre, 2017, 00:53 | Auteur: Christine Menetries
  • Balenciaga men’s show spring 2018 Gucci spring 2018 Marni fall 2017. Credit Nowfashion

In other words, Pantone's Color of the Year for 2018 is purple.

Next year, everything's gonna be purple.

Pantone called the color "dramatically provocative and thoughtful", and said it symbolizes moving forward with vision into a bright future.

"We are living in a time that requires inventiveness and imagination".

That's the prediction that Pantone, the company that studies color trends worldwide, made on Thursday when it announced its color of the year for 2018: a vibrant hue of the regal color called Ultra Violet.

"It's also the most complex of all colors", she continued to the newspaper, "because it takes two shades that are seemingly diametrically opposed-blue and red-and brings them together to create something new".

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The rich purple is a strong departure from the fresh, grassy color that Pantone chose past year called Greenery-a shift that was completely intentional.

"As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings", said Laurie Pressman, Vice President of the Pantone Color Institute. It's an ode to Prince and Jimi Hendrix.

Pantone notes that the Ultra Violet color has often been used to represent nonconformity and artistic brilliance.

One of the hottest color trends this year was millennial pink.

If you're looking to use this in your home, Hellander suggests Behr's King's Court as a paint match to Pantone's Ultra Violet.

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