Kentucky Fried What? KFC will test a vegetarian alternative in UK

10 Juin, 2018, 04:31 | Auteur: Auguste Feret
  • KFC Recipe Challenge

And it will introduce meals that are under 600 calories by 2020.

The U.K. arm of the storied fried chicken chain is putting the idea to the test with a meatless offering that promises all the secret herbs and spices without the company's best-known ingredient.

KFC U.K. told the Daily Mirror that it intends to cut the chain's per serving calorie counts by 20 percent by 2025, a year behind what the country's health service is proposing.

Kentucky Fried What? KFC has announced that it will break its with meat-loving tradition and begin testing a vegetarian alternative to chicken later this year in the United Kingdom.

KFC hopes that their meat-free creation "offers the great taste of KFC to new and existing customers who are changing their dining habits".

What that alternative is remains a mystery, with the chain saying the recipe is in its "very early stages".

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"Once we've perfected the recipe we aim to test with customers this year, and if all goes well we hope to launch a new vegetarian option in 2019. because they have different convictions".

In the USA market, KFC has no plans for meatless chicken offerings "at this time", however food industry experts say vegetarianism is on the rise and the restaurant industry is looking to meet changing demand.

KFC has no immediate plans to introduce vegetarian fried chicken to its US restaurants. TGI Fridays introduced its first plant-based burger, the Beyond Meat Cheeseburger.

In addition to the vegetarian option, KFC has said it will offer low or zero calorie soft drinks and trial a behavioral change program created to "nudge" consumers toward lighter options.

"How sharply has vegetarianism increased in the U.S.?"

Late a year ago, Mickey D's introduced the soybean-based McVegan burger to restaurants in Sweden and Finland, and in April, the White Castle chain rolled out a surprisingly meaty slider featuring a plant-based patty from Impossible Foods. "We're talking about millions of people dramatically changing their diets".

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