IHOP name change revealed; restaurant now called IHOB

12 Juin, 2018, 03:28 | Auteur: Auguste Feret
  • Scott Olson—Getty Images

A&W, Whataburger, Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers. The legendary creator of Houston's most beloved pancakes had a lot of Texas viewers scratching their heads.

IHOP announced last week it planned to change its name.

The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was "for the time being".

The tweet includes a video of the "p" flipping into a "b" followed by snippets of burgers cooking on a grill.

It tweeted, "dear internet we have officially changed our name to Cake-umm because Steak-umm just wasn't doing it for us anymore or something". "Our breakfast hasn't changed ... in fact, you can get pancakes with your burger at the same time", he added.

IHOb replied, "We don't want any beef with you, we just want to share our beef with the world".

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As if the United States needed more fastfood burger restaurants.

Social media users do not seem to be happy with the new name change. It worked. "The vast majority of people were having fun with the name change and were trying to solve the riddle", he said.

Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement.

With this move, IHOP follows a recent trend of restaurant chains tapping into markets outside of their specialties.

An IHOP in Hollywood got new IHOB signs, and some others might also get the treatment.

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