Target apologizes, pulls 'Baby Daddy' Father's Day cards from stores

14 Juin, 2018, 18:29 | Auteur: Christine Menetries
  • The inside of the card as noted by a user on Saunders post does include the message'You're a wonderful husband and father- and I'm so grateful to have you as my partner my friend and my baby daddy

"As UrbanDictionary.com defines the term, "baby daddy" refers to a man who is the father of your child, who you did not marry".

"We want all guests to feel welcomed and respected when they shop at Target", Joshua Thomas, a spokesperson for Target, shared in a statement to Fox News. It's not sweet or nice, ' she stated.

The retail giant released a statement, saying: "We appreciate the feedback and apologize. It's a term used to describe a deadbeat or absent parent", she wrote.

USA Today reports Target pulled the card from its store shelves, while American Greetings, the producer of the card, apologized for its message.

Facebook user Takeisha Saunders said: 'You CANNOT be serious Target!

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The sand-colored card features what appears to be a couple of color and the phrase "baby daddy" in maroon lettering.

Target became aware of shoppers' concerns and began the process of removing the cards from its stores prior to the latest complains, and later responded to a concerned shopper's tweet with an apology early on Wednesday morning.

According to the Kansas City Star, the card is not exclusive to Target.

Takeisha Saunders was so angry about a greeting card she found at Target last month that she posted a photo of it on her Facebook page.

Customers took to social media to let the chain know that it isn't a term of endearment to call someone a "Baby Daddy". Thanks for posting the inside I didn't read it'.

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