La campagne-choc de Benetton sur les migrants fait polémique

20 Juin, 2018, 14:05 | Auteur: Anatole Charbonneau

La deuxième photo montre des mères et leurs enfants attendant d'être aiguillés par la Croix-Rouge.

United Colors of Benetton n'a pas peur de choquer pour attirer l'attention du consommateur sur les conditions d'exil des migrants. Il s'agit de deux photos, aussi diffusées sur leur compte Twitter, prises pendant les récents sauvetages de migrants notamment de l'Aquarius. Le groupe s'est offert deux doubles pages dans La Repubblica et Corriere della Sera pour diffuser deux nouvelles publicités qui font la polémique en Italie.

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Oliviero Toscani a très vite répondu à l'homme politique que "le fait qu'un négationniste critique ce que je fais me fait comprendre que j'ai raison".

"SOS Méditerranée ne donne jamais son accord pour une utilisation à des fins commerciales de ses photographies ", insiste l'ONG. "La dignité des survivants doit être respectée en circonstances".

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