HBO going for a "bigger and broader" approach under new leadership

09 Juillet, 2018, 21:51 | Auteur: Christine Menetries

When AT&T successfully acquired HBO's parent company Time Warner (Fox made a similar attempt in 2014) last month, part of the deal included the ability to track and target audiences.

While viewers might associate HBO's brand more with critical acclaim than sheer number of eyeballs on the screen, WarnerMedia CEO John Stankey kept it 100 percent with the 150 employees who attended a recent town-hall meeting to discuss the future of the network.

HBO has always been more concerned with quality programs than its amount of content, as it focuses heavily on its Sunday night programming and prestige shows.

It's not Netflix, it's HBO, but HBO, it seems, is about to start looking a lot like Netflix. Plepler mentions that HBO was profitable and Stankey said that it's "just not enough".

HBO has made almost $6 billion in profit over the past three years, while devoting more than $2 billion a year to programming, the article said.

"It's going to be a tough year", Stankey said, according to the Times article.

Selena Gomez Is All Smiles After Justin Bieber's Engagement
If I rush into anything, if I damage her, then it's always gonna be damaged", he said. Well, it looks like Selena Gomez doesn't have the blues for Justin Bieber at all.

Beyonce, Jay-Z, Ed Sheeran to Headline Global Citizen Festival
Stars from across Africa will also be at the festival with Cassper Nyovest‚ D'banj‚ Femi Kuti and Wizkid all set to perform. To get tickets to this first of it's kind concert, all you have to do is a good deed in the spirit of the late Mandela.

Tourist gets 8 years prison for anti-Egypt Facebook post
Mazbouh fiercely criticized the way she had been treated, claiming she was "harassed by taxi drivers and men in the street". She calls Egyptians the "dirtiest people" and Egypt "the country of pimps. of beggars".

"We do that", Mr. Plepler responded, to scattered applause. "I've said, 'More is not better, only better is better, ' because that was the hand we had", he allowed. Both Stankey and Plepler acknowledged that producing more shows could lead to a drop in quality, but they said they hope to produce more without sacrificing HBO's standard of excellence.

Without ever referring to Netflix, which now dominates original content in the eyes of consumers, Stankey was adamant about shifting HBO's way of doing things during the town hall. "It's not hours a week, and it's not hours a month". "I've switched that, now that you're here, to: 'More isn't better, only better is better - but we need a lot more to be even better.'" Plepler, who has been with HBO since 1992, also noted that the network's current approach is "not going to be sustainable going forward". "You are competing with devices that sit in people's hands that capture their attention every 15 minutes".

Continuing the theme, he added: "I want more hours of engagement. Because you get more data and information about a customer that then allows you to do things like monetize through alternate models of advertising as well as subscriptions, which I think is very important to play in tomorrow's world".

While HBO's streaming service, HBO Now, is gaining momentum and is expected to reach 7 million subscribers by the end of the year, it doesn't sound like that's enough for Stankey. He said the current total subscribers (40 million in the U.S. and 142 million worldwide) was not sufficient. Stankey suggested that the goal is to "become a much more common product", which will require moving "beyond 35-to-40% penetration".

As the streaming wars heat up between Netflix, Hulu, Amazon, Apple, and others, we'll see if HBO can strengthen its position even further under its new direction.

Conseillé:

  • Starbucks to ban plastic straws within two years

    Starbucks to ban plastic straws within two years

    Last month, McDonald's ( MCD ) said that it would start switching to paper straws in the United Kingdom and Ireland in September. A global rollout of the strawless lid will begin in Europe, starting with select stores in France and the Netherlands.
    Tour de France 2018, stage three

    Tour de France 2018, stage three

    The Tour remains in western France for Stage 3 on Monday with its first team time trial since 2015. Ethiopian Tsgabu Grmay became the first rider to abandon the race, suffering with abdominal pain.
    Didier Deschamps : Kylian Mbappé

    Didier Deschamps : Kylian Mbappé "ne va pas se contenter de ça"

    J'ai envie qu'il donne la plénitude de son talent pendant très longtemps. "Je suis son coach, je veux son bien et il le sait".
  • Myanmar: Court charges Reuters journalists with obtaining secret state documents

    Myanmar: Court charges Reuters journalists with obtaining secret state documents

    But the judge decided there was enough evidence of "collecting evidence" from state officials to proceed the case to trial. At the same July 2 hearing, prosecutor Kyaw Min Aung urged the judge to charge the reporters.
    China blames US for ‘largest-scale trade war’

    China blames US for ‘largest-scale trade war’

    Importers of American retail goods hit by higher Chinese duties were reluctant to pass the costs on to consumers for now. The official China Daily newspaper accused the Trump administration of "behaving like a gang of hoodlums ".
    Brock Lesnar Challenges New UFC Heavyweight Champ Daniel Cormier

    Brock Lesnar Challenges New UFC Heavyweight Champ Daniel Cormier

    The guy is the most successful heavyweight champion of all-time, having defended the belt more times than any of his predecessors. The UFC 226 main card, which took place at T-Mobile Arena in Las Vegas and aired on pay-per-view, was the night of the underdog.
  • Iranian women are dancing to protest the arrest of a teenage Instagrammer

    But more importantly, she is a courageous great warrior against the barbaric regime who took a nation in hostage. Another post showed a man holding a birthday cake and dancing, with the comment , "dancing isn't a crime".
    Joe Russo and Josh Brolin troll Thanos fan subreddit

    Joe Russo and Josh Brolin troll Thanos fan subreddit

    In addition to the balancing of the subreddit user universe, new subreddits have popped up for those unlucky souls who get banned. Therefore, he was at least theoretically vulnerable to "the Snap ", which reduced half of the MCU's characters to dust.
    Rockland issues warning about the West Nile virus

    Rockland issues warning about the West Nile virus

    The effort intends to combat the propagation of virus carrying mosquitoes around the Rio Grande Valley. But understanding the mosquito is required to develop effective strategies to control them.
  • Alonso on McLaren Management Shift

    Alonso on McLaren Management Shift

    Brown even said this week that Alonso was part of the decision to oust Eric Boullier . I don't know if that's two or 10, or somewhere inbetween.
    Federer surclasse Mannarino et file en quarts de Wimbledon

    Federer surclasse Mannarino et file en quarts de Wimbledon

    Adrian Mannarino le savait, terrasser Roger Federer dans son jardin de Wimbledon aurait été un immense exploit. Parmi eux, Adrian Mannarino ouvrira le bal sur le court central face au maître des lieux, Roger Federer .
    Antonio Conte returns for Chelsea training amid job uncertainty

    Antonio Conte returns for Chelsea training amid job uncertainty

    Blues players not involved in World Cup duty have two days of tests at the club's Cobham training ground before full training restarts.


Populaire

Alexander Zverev crashes OUT of Wimbledon in shock defeat to Ernests Gulbis
Karolina Pliskova, the seventh seed, is the only top 10 ranked player remaining, but she has never won a Major. It is a disappointing end to a challenging week for 21-year-old Zverev, who said...

Amazon Prime Day 2018: How to score the best deals
Amazon's Prime Day sale will simultaneously happen in 17 cities including newly prime countries Netherlands and Singapore. Amazon Prime Day is a yearly shopping event in which Prime subscribers have access to deals across Amazon's retail site.

Sacha Baron Cohen teases project with Dick Cheney signing 'waterboard kit'
The 46-year-old English comedian posted a 22-second video clip on Twitter on Instagram to promote the series. Baron Cohen also is set to star as legendary secret agent Eli Cohen in the Netflix limited series Spy .

Trump admin expected to suspend some ObamaCare risk adjustment payments
But supporters of the ACA criticized the CMS announcement as the latest move by the Trump administration to undermine Obamacare. Many Trump followers often cheer cuts to Obamacare, not knowing that the Affordable Care Act and Obamacare are one in the same.

Bihar Teen Raped For Months Allegedly By 18 Including Principal, Teachers
A case has been registered in Chhapra's Parsagarh that falls under Ekma police station, based on the girl's statement. According to government records, 127 minors and women were subjected to rape in the first three months of 2018.

Pliskova latest star to fall at Wimbledon
Pliskova hit back to level at 4-4 but Bertens regained her poise and, in the tie-break, stepped up again to take it 7-1. The 26-year-old lost her fourth-round match 6-3 7-6 (7-1) to the Dutch player after a largely uninspiring display.

Duduzane Zuma to appear in court
Jonas claims he was offered six-hundred million rand at that meeting, which took place at the Guptas' Saxonwold compound. The court is to charge Zuma junior for his role in trying to bribe former deputy finance minister Mcebisi Jonas.

Aircraft crashes near William and Mary campus in Virginia
Bristol Commons is near the campus of The College of William & Mary and is located across Ironbound Road from Dillard Field. The aircraft was an R44 helicopter, according to the FAA, which tweeted updates about the crash over the weekend.

Serena Williams élimine Kristina Mladenovic - Wimbledon (Femmes)
Caroline Wozniacki (no 2), elle, n'a pas été en mesure de se relever après avoir perdu la manche initiale. Inscrivez-vous à notre newsletter gratuite et recevez nos meilleurs articles dans votre boîte mail.

Arsenal And Chelsea Transfer Target Lands In London As Speculation Grows
Nice midfielder Jean Michael Seri is reportedly in London ahead of completing a move to either Chelsea or Arsenal . Seri came close to leaving Nice last summer when Barcelona pushed to sign him.