Build-A-Bear ends pay-your-age special because of massive turnout

14 Juillet, 2018, 11:08 | Auteur: Auguste Feret
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The company issued a statement that safety concerns prompted the store to attempt to limit the crowd size. However the company didn't realize how popular the event would be. Less than an hour after opening, the company released a statement saying that local authorities were not allowing them to accept anyone else into their locations due to crowds and safety concerns. "We are now making vouchers available to our USA and Canada Build-A-Bear Bonus Club members".

The promotion promised that shoppers could get any furry friend for the price of your age at Build A Bear Workshop. In the eyes of the retailer, no customer would be considered more than 29 years old, meaning that all stuffed animals on the shelf would be at least less than $30. By 11 a.m., the chain announced that all lines were closed. Neither the employees nor the mall security kept people from joining the line throughout the morning.

There are several locations in the area including Woodfield Mall, Northbrook Court, Gurnee Mills, Oakbrook Center, Fox Valley Mall and Fashion Outlets in Rosemont.

In Strongsville, Build-A-Bear opened at 10 a.m. The vouchers are good until August 31, 2018.

- A special promotion at Build-A-Bear Workshops Thursday is causing chaos at malls around the country. "We understand this is disappointing".

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The Build-a-Bear entrance at Franklin Park Mall in 2005.

"We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and almost one-third of our sales are associated with birthdays", said Sharon Price John, president and chief executive officer of Build-A-Bear Workshop.

Build-A-Bear said it gave vouchers to customers who were in the line to use between now and August 31.

Line at Arrowhead Mall for "pay your age" promotion.

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