PSA bondit de 28% en juillet Spécial — Automobile

03 Août, 2018, 11:47 | Auteur: Auguste Feret
  • Le logo du constructeur automobile français Renault à l'extérieur de l'usine Renault George Besse de Douai le 15 mai 2017. Renault a vu ses ventes de voitures progresser en France de 16% en juillet 2018

Le comité des constructeurs français d'automobiles (CCFA) vient de communiquer les résultats du marché, comptabilisés par AAA-Data, pour le mois de juillet 2018. Les marques françaises, au premier rang desquelles PSA, se sont particulièrement bien vendues, avec une augmentation des immatriculations de 23% sur un an, tandis que les marques étrangères ont progressé de 14,5%. C'est une progression de 18,9% des immatriculations neuves pour le seul mois dernier; depuis le mois de janvier, et en incluant juillet, ce sont 1,36 million de voitures qui ont été immatriculées, soit 6,3% de mieux que durant les sept premiers mois de l'an dernier.

"Sur les 18% de hausse, vous avez à peu près 10% dus à l'effet calendaire", a analysé Flavien Neuvy, directeur de l'Observatoire Cetelem de l'automobile.

La plupart des marques françaises affichent des croissances à deux chiffres en juillet. PSA engrange 56 191 immatriculations - soit une augmentation de 28 % - notamment grâce à l'intégration d'Opel. La marque rachetée à GM a apporté au groupe PSA 5.239 immatriculations supplémentaires en juillet.

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Le mois dernier, ce sont 175 397 véhicules qui ont été immatriculés auprès des particuliers. Quant à DS, la marque aux aspirations haut de gamme, elle bondit de 49,6 %, dans des volumes bien plus faibles (2 648 immatriculations).

Chez Renault en juillet (+16% sur un an), c'est la marque roumaine Dacia qui offre la meilleure performance, avec 18,3% d'augmentation, mais pour un tiers du volume de voitures: 9.782 immatriculations contre 27680 pour la marque principale du groupe. "Dacia réalise un excellent mois, la Duster et la Sandero (deux SUV, ndlr) cartonnent", constate Flavien Neuvy. Sur les 6 premiers mois de l'année, le marché français a ainsi crû de 5 %. Ils affichent une progression de 13,3%, tandis que les marques étrangères baissent légèrement de 2%.

Au sein des groupes étrangers, Volkswagen garde sa nette domination, avec 13,9% de part de marché en juillet. "Quand on regarde dans le détail le niveau des immatriculations, on se rend compte que c'est l'ensemble des canaux de distribution qui se porte bien puisque les ventes aux particuliers ont très bien progressé tout comme les ventes aux entreprises, ce qui illustra la solidité du marché". Sur le secteur des véhicules utilitaires légers, la tendance est inversée, avec une baisse de 4,4 % en juillet, à nombre de jours ouvrés comparables.

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