Around 40,000 people visit IKEA Hyderabad store on first day; Twitter reacts

10 Août, 2018, 21:27 | Auteur: Auguste Feret
  • San Antonio-area IKEA on track to open months ahead of schedule

"I have no plans to blow a lot of money today, maybe just buy some kitchenware, but this is going to be a destination for me", said Rajani Venugopal, a businesswoman who waited about an hour and managed to be the first person in the doors.

Around 200 people queued up in the underground vehicle park before the opening, and were greeted inside by hundreds of blue-and-yellow clad employees on the stairs waving Swedish and Indian flags. Likewise, Shilpi Dutta, who walked into the store along with her sister, too felt spoilt for choice. "I have a list of items to be purchased, but my wife and I are finding it hard to navigate our way here and have to ask for assistance all the time", he added. "So here we are", said IT manager Nasrullah Khan, 34, another early bird.

Ikea spent 12 years studying India and visited 1,000 homes in major cities to see how its people lived. "It is overwhelming, a dream come true", he said.

IKEA's 1,000-seater restaurant was also crowded.

This may prove to be very hard in the long run, the company has identified.

Drawn by the aggressive marketing campaign including advertisements with the prices of affordable products, a large number of visitors from several parts of the city thronged the store.

Trump is a bigot who used racial slurs, ex-aide Omarosa says
Another White House official confirmed that Manigault Newman brought Cohen into the White House and was later rebuked for it. Omorosa Manigault-Newman pictured with Donald Trump before her departure from the White House.

Johnson will be probed by party for burqa comments
Commenting on Lord Sheikh's remarks, Mr Mitchell said: "I am horrified to hear about the communications that Lord Sheikh has had". If Mr Johnson's comments are found to have breached the party code of conduct, he may face a string of punitive measures.

Pochettino: Premier League clubs have 'disadvantage' in transfer market
Spurs held on to take a 1-0 victory that puts them on top of the table with seven points having played their three matches. Eric Dier and Mousa Dembele are yet to join the camp and Harry Winks and Josh Onomah are injured too.

As hordes of enthusiastic shoppers rushed for a "dekko" of the big 4 lakh sft outlet, which is by far the largest single brand outlet in the country, many people headed home after work in the area complained about huge traffic snarls.

In a press release Thursday, IKEA says the store is now set to open Winter 2019.

And to overcome Indians' aversion to assembling their furniture, with people used to small, family-owned firms providing a bespoke service, IKEA teamed up with UrbanClap, an online platform that helps connect handymen with consumers.

Locals in Hyderabad not at Ikea were skeptical. "I have shopped at an IKEA store in Sweden and was curious about how their store in India would look like". But I believe there it's all compressed wood.

"Store also has a kids' play area named Smaland where customers can leave their children safely while experiencing the shopping", said an IKEA spokesperson.

"It will be a flop, I tell you", he told AFP. "The regular furniture consumer will stick with the more solid wood available in the Indian market. I don't think it will give us much competition".

Conseillé:



Populaire

Don't call it a comeback - Spike Lee on 'BlacKkKlansman'
Trump past year drew broad criticism for blaming both sides for the violence and news footage of the protests is included in the film .

Dez Bryant says he’s coming to Cleveland to visit the Browns
After some coaxing and cajoling from fans, Bryant chose to change his tune. But it's certainly been an interesting courtship so far.

Kylie Jenner’s Baby Stormi Is Basically A Model Already & She's Beyond Cute
The image did feature Kim, Khloe and Kourtney's late father Robert Kardashian , as well as a host of other close family members. Top Talkers: The 20-year-old graces the cover of Forbes 4th annual list of America's Richest Self-Made Women.

People in Germany May Start Seeing Nazi Imagery in Some Video Games
In particular for children and adolescents, computer games are an attractive and increasingly used form of play. In a surprising development, Germany has relaxed its stance on Nazi imagery in video games.

Rangers fans laud Morelos after Maribor effort - 'Outstanding', 'Unplayable'
Maribor coach Darko Milanic admitted Rangers had turned the tables on his side in the second half with a dominant display. Moore's men had earmarked the player as a target as they look to push for an immediate Premier League return this season.

Un Canadien pour diriger Air France
Jean-Marc Janaillac avait démissionné le 4 mai après une consultation du personnel sur un accord salarial, rejeté à 55,44%. Il y est aussi décrit comme "le visionnaire de l'expansion stratégique et diversifiée du réseau mondial d'Air Canada".

Mookie Betts hits for the cycle against Blue Jays
Grichuk would account for three of the Toronto runs while Teoscar Hernandez also chipped in with a homer, his 18th on the year. Betts and Andrew Benintendi later scored off Eduardo Nunez's single, putting the Red Sox ahead 2-0.

Report provides update on Everton's hopes of landing Chelsea defender Kurt Zouma
L'Equipe are an extremely reliable source, and the fact that they are reporting this indicates the deal is close to completion. And Kurt Zouma could still join him on Merseyside, even though the transfer window slammed shut at 5:00pm on Thursday.

Klopp: We are the Rocky to City's Drago
They brought in [Riyad] Mahrez, so that doesn't make them weaker. "We are still Rocky Balboa, not Ivan Drago", said Klopp. What about United? What about the other clubs? We were in finals. "We have to be ready to fight".

Selfie filters now set the tone for plastic surgeries
Altering your physical appearance may actually make things worse, because the underlying body dysmorphia at the root of those feelings could go unchecked.