Facebook to stream La Liga in Indian subcontinent

15 Août, 2018, 07:50 | Auteur: Adelaide Bullion
  • Facebook to stream La Liga in Indian subcontinent

The social media giant has reached a deal with La Liga to broadcast direct and free all the games in the next three seasons in south Asia.

It's a deal that will continue for three seasons starting the 2018/19 campaign that is set to kick off on August 17.

In June La Liga announced it had renewed its contract for five seasons, between 2019-24, for the worldwide broadcast rights for the Spanish championship for around €4.48 billion euros - or about €896 million per season - a 30 per cent increase over the previous agreement.

In 2017 Facebook made an unsuccessful $610 million bid for the digital rights to the Indian Premier League cricket tournament.

"La Liga has a very wide global audience and the league has two of the most supported clubs on our platform - Real Madrid and Barcelona". Facebook has some 350 million subscribers in the subcontinent, including 270 million in India.

The financial value of the deal was not disclosed.

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"We're looking at specific rights in specific markets and to try to learn from data from those experiences and work out what the next step is".

The games will initially be shown without any adverts, although Hutton said Facebook is doing trials in advertising on live content in the United States which may be replicated on its La Liga coverage at a later date.

The deal is the latest move by Facebook, and the tech industry in general, to invest in sports broadcasting rights for emerging live stream services.

Lucrative deal: Spanish sports daily Marca reported that the deal between La Liga and Facebook was worth €90 million. "What's clear about this is that 380 games will be available on Facebook, then we'll keep our options open as to how we spread that content out so people can see it in as many ways as possible".

La Liga President Javier Tebas added, "We are thrilled to team up with Facebook to bring the millions of La Liga fans in the Indian subcontinent even closer to the action".

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