Revolve Issues Apology For LPA x Lena Slogan Shirts

15 Septembre, 2018, 00:57 | Auteur: Christine Menetries
  • Fashion Brand Sparks Mass Outrage Over Its 'Fat-Shaming' Sweatshirts

Plus-sized model Tess Holliday was the first to notice that the sweatshirt, which features the quote, "Being fat is not handsome it's an excuse", was draped across a svelte woman on clothing retailer Revolve's website.

Tess Holiday, a plus-sized model who garnered attention earlier this month for her Cosmopolitan UK cover, even joined in on the conversation saying Revolve was "a mess" for releasing the sweatshirts online.

Twitter users were quick to point out the problematic nature of the top, which retails for $168 and was photographed on one of Revolve's typically thin models.

Several commented on Holliday's thread and to the Revolve item, attacking the company for the "gross" and "judgemental" outfit.

In a lengthy Instagram post on Wednesday, she explained that Revolve had mistakenly released images of the sweatshirt early on "thin white women" without her knowledge, ruining the intended objective of acceptance and showcasing the "lack of diversity in representation". The women who provided the troll quotes were Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser.

The brand are now donating $20,000 to a charity that focuses on mentoring young women, helping them find their voices, called Girls Write Now.

"The prematurely released images featured on Revolve.com was not only included without context of the overall campaign but regrettably featured one of the pieces on a model who's size was not reflective of the piece's commentary on body positivity".

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She added: 'We at Revolve sincerely apologize to all those involved - particularly Lena, Emily, Cara, Suki and Paloma - our loyal customers, and the community as a whole for this error.

Taking to Instagram, the actress revealed that the meaning behind the slogan is to address the "trolling & abuse" that plus-size women cop everyday on the internet. "With the worst troll quotes", the messages say.

"The point was to shine a light on how frightful trolling is. The proceeds benefit charity".

"So basically it's the opposite of what it seems", the brand concluded. The quotes are: "Horrible result of modern feminism", which according to Fashionista is about Lena Dunham, "Too boney to be boned", about Cara Delevingne and the "Being fat is not attractive, it's an excuse", was directed at Paloma Elsesser.

Alexandra Deabler is a Lifestyle writer and editor for Fox News.

"Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.)" Lena continues.

After issuing apologies to both shoppers and the stars involved in the collaboration, Revolve announced its decision to pull the entire collection, the proceeds from which were set to benefit the charity Girls Write Now.

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