Amazon Storefronts Opens Up Shopping Solely From Small Businesses

18 Septembre, 2018, 19:07 | Auteur: Auguste Feret
  • Amazon launches 'Amazon Storefronts' for American-owned businesses

Amazon wants you to shop small.

Curated American Collections: Customers can shop from more than 25 product categories to discover items from US innovators, artisans, entrepreneurs and more, including products like protein sandwich cookies.

The company launched "Amazon Storefronts", on Monday, an online store featuring only products from USA mid-size businesses. Customers are now able to browse through the Storefront's 25 categories including pet supplies, electronics, and books. The Little Flower Soap Co., which will be on Storefronts and featured in the TV ad, says it expects orders to rise since its flavored lip balms and handmade soaps will be a couple of clicks away from Amazon shoppers, instead of several.

Amazon is a common scapegoat in this trend, and to counter that the tech giant often trumpets the representation of small businesses on its platform.

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Amazon is unveiling its first-ever national TV commercial featuring real businesses that sell on Amazon. With more than a million small and medium-sized businesses in the USA selling on Amazon, the ad gives customers a glimpse into a real business on Amazon and how Amazon is actually a 'Big collection of Small'.

Storefronts includes curated collections from small businesses, a weekly highlight displaying the Storefront of the week, and regular features on the owners behind participating businesses.

"Since we started selling on Amazon in October 2016, our sales have almost doubled". In 2017, more than 300,000 US -based small and medium-sized businesses started selling on Amazon. These small sellers have become more important to Amazon, since its third-party sales - those that aren't made directly by Amazon - now account for more than half of Amazon's online sales.

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