Tesco launches discounter rival with new brand Jack's

22 Septembre, 2018, 21:53 | Auteur: Auguste Feret
  • Dave Lewis Tesco chief executive said that Jack’s would offer “the cheapest products in town”

Two stores have already opened, located in former Tesco stores in Chatteris, Cambridgeshire and Immingham, Lincolnshire.

"The intention is for us to be cheapest in town", CEO Dave Lewis said at the event in Chatteris, England.

Commenting on the announcement, John Perry, managing director of SCALA, a leading provider of management services for the supply chain and logistics sector, said, "With discount retailers Lidl and Aldi reported to control around 13 per cent of the United Kingdom grocery market, it's no surprise that retail giant Tesco has launched its own discount chain, Jack's". Tesco is investing £20 million to £25 million on the format.

Neil Wilson, chief market analyst at Markets.com, said of the launch: "I think having a separate brand is really interesting as it allows it to offer different products at different price points without affecting its core Tesco brand".

As part of the Jack's store presence, Tesco also will launch Jack's branded goods, a unique range of staple food items that presents shoppers with quality and value.

Perhaps Tesco can learn from its rivals' failed attempts at thriving in the discounter market.

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Sainsbury's, which confirmed its merger with Asda earlier this year, has a 15.4% share of the market, while its Walmart-owned partner has 15.3% share.

Just as Amazon.com Inc's expansion into grocery adds to competition, Tesco is starting Jack's out as a traditional brickand- mortar operation with no online shopping.

The latest industry figures produced by Kantar Worldpanel show market share growth for all the major grocery brands in the United Kingdom - a effect of essential spending holding up well amid a BBQ summer. Next is Co-op with 6.6%, then Lidl at 5.5% followed by Waitrose at 5.1%. At the planned rate of openings, Jack's "isn't going to make an immediate dent in the compet it ion's market share", McKevitt said.

Tesco is expected to initially open up to 15 stores in the coming months - many of them converted from convenience stores in city centres.

Other UK grocers have struggled to break into the discount business. Sainsbury's joined up with Denmark's Dansk Supermarked in 2014 to bring the Netto discount brand back to Britain but closed its 16 stores two years later, blaming the difficulty and cost of growing at pace and scale.

The company has vowed to cut prices on some products by as much as 10% as a result of the Asda deal, which United Kingdom competition regulators are reviewing on a fast-track basis.

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