1 milliard d'investissement (et des studios) au Nouveau-Mexique — Netflix

11 Octobre, 2018, 15:46 | Auteur: Christine Menetries
  • Netflix va encore accélérer aux Etats-Unis

Selon le site américain "Bloomberg", la firme californienne a annoncé lundi être en négociations avancées dans le but de devenir propriétaire des studios de production ABQ Studios, situés dans la ville d'Albuquerque (Nouveau-Mexique) aux Etats-Unis.

Netflix continue son expansion. C'est la toute première fois que la société de Reed Hastings rachète un complexe de studio de production.

En verrouillant ABQ Studios, Netflix sera encore plus efficace et flexible avec sa production de contenu d'origine, élément qui est devenu l'un des éléments les plus essentiels de sa stratégie de programmation, en particulier avec des concurrents comme Amazon Prime et Hulu si actifs, et le service de streaming de Disney qui se rapproche.

Le total de l'investissement atteindra un milliard de dollars sur les dix prochaines années.

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Le studio - qui a accueilli les tournages de films tels que "The Avengers", "Logan" et "Sicario", ainsi que la série télévisée à succès "Breaking Bad" - sera immédiatement utilisé pour des séries Netflix telles que la comédie dramatique "Daybreak", le drame surnaturel "Chambers", et le drame à suspense "Messiah".

" Notre expérience dans la production de cotenus et de films au Nouveau-Mexique nous a incités à saisir l'opportunité de créer un nouveau centre de production ici", a déclaré Ty Warren, vice-président de la production physique de Netflix, dans un communiqué. "Les gens, le paysage et les installations sont tous stellaires et nous sommes impatients de travailler - et embaucher beaucoup de Néo-Mexicains - afin de créer du divertissement pour le monde entier".

Netflix veut qu'Albuquerque, au Nouveau-Mexique (Etats-Unis), soit le principal lieu de création de ses contenus. Car si paradoxalement, le géant américain investit 8 milliards de dollars pour la création de contenus originaux cette année, la majeure partie de cette somme profite à des sociétés de production externes, comme c'est le cas pour "The Crown" ou "Orange Is the New Black".

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