Lyft Subscription Plan Rolls Out With All-Access Service

17 Octobre, 2018, 08:42 | Auteur: Auguste Feret

The ride-hailing service on Tuesday announced the Lyft All-Access plan, a pre-paid subscription that offers 30 rides per month valued at up to $15 each. The rides are also capped at a value of $15 - take a ride that costs more than $15, and you'll have to pay the difference.

Gary Gastelu is FoxNews.com's Automotive Editor.

Notably, rides do not roll over to the following period meaning any unused rides at the end of the month will disappear. And if you max out its offerings (30 rides, $15 each), you'll save $150 as opposed to taking each ride like normal. The monthly plan can be cancelled at any time. Like in other industries, subscriptions are a way of generating a steady stream of revenue from customers that might not spend so much if they had to pay per use. It will be available to everyone in the USA by the end of the week.

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The new plan's availability will expand throughout the week.

The plan applies to all ride types, including Lyft XL offering room for up to six passengers, Lyft Lux for high-end cars, Lux Black for "an ultra-high-end black auto piloted by a top driver", and Lux Black XL for a luxury SUV with room for six. At $300 per month, though, it might feel like an obligation to use the service every single day.

That's a very big amount to pay per month, but Lyft is wagering that it's ultimately less expensive than owning and maintaining a auto. Wonder if the clock is ticking before Uber introduces something similar.

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