Spotify ad banned in the United Kingdom for apparently being too terrifying

18 Octobre, 2018, 18:43 | Auteur: Christine Menetries
  • A British advertising watchdog group ruled on Wednesday that the Spotify horror ad is

A Spotify ad created to look and feel like a short horror film has been banned in the United Kingdom, thanks to (if that's the right phrase) the U.K. consumer watchdog group, the Advertising Standards Authority.

The minute-long ad shows a bunch of young people living in a house together, starting their mornings with a "wake-up playlist" that includes Camila Cabello's "Havana"-a song that apparently yanks the aforementioned doll out of its own deep sleep and sets it off on what appears to be a killing spree".

And just when you're wondering, "How does a terrifying killer doll help sell Spotify?" the commercial offers the tagline: "Killer songs you can't resist".

Earlier this year, the ASA called for ads for the horror movie "The Nun" to be removed from YouTube for their scare factor.

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"We acknowledge the ruling from the ASA and regret any distress the ad may have caused the complainant", said Spotify in a statement. However, this advert by Spotify had to be taken down after complaints that the "horror doll" featuring in it was terrorising children.

Spotify has defended itself by insisting there's no actual gore or violence in the ad but has apologised for any distress caused.

Anyway, ASA announced that a parent made the initial complaint after "their children saw the ad and found it distressing".

The regulatory board also said that it was not clear enough that the advert was not a trailer for a scary film.

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