"The persistence of Facebook's false metrics was possible only because Facebook did not take verification of its metrics seriously, severely understaffed the engineering team in charge of fixing errors, did not fully investigate or correct errors that were reported to it, and refused to allow third-party verification of its metrics".
A legal-filing brought against the social network by a group of small advertisers contends that Facebook knowingly falsified its average viewership statistics for over a year as a means of duping advertisers into signing up for video ads in the false belief that more members were viewing them than was actually the case.
According to a newly public filing in an ongoing lawsuit, a group of advertisers now says that Facebook has been willfully withholding information about how much time its users spend watching paid ads-if more people spend more time watching ads, then those ads can command higher rates.
"Facebook's internal efforts behind the scenes reflect a company mentality of reckless indifference toward the accuracy of its metrics", reads an amended complaint filed in California federal court Tuesday as part of a 2016 suit brought by plaintiffs including a Las Vegas ad agency and a Pennsylvania man who bought ad space on Facebook. "We told our customers about the error when we discovered it-and updated our help center to explain the issue", a spokeswoman said.
"The lawsuit is without merit and we've filed a motion to dismiss these claims of fraud", a Facebook spokesperson said in a statement. The report set off a stream of other metric miscalculations reported by Facebook and changes to how metrics were handled at the social-media company.
Have a look inside Facebook's election 'war room'
It's the social network's latest public signal that it takes election interference seriously ahead of the midterms. The war room is part of stepped up security announced by Facebook that will be adding some 20,000 employees.
Encore une hausse du prix du gaz de 5 % en novembre
Les tarifs réglementés du gaz devraient subir une nouvelle hausse de 5,4% en moyenne au 1er novembre prochain. En effet, un tel contexte pourrait doper le prix du baril et ainsi se répercuter sur les prix du gaz.
They add that the average "duration of video viewed" and "percentage of video viewed" metrics were "typically inflated by between 150% and 900%". Facebook also set up a measurement council and began working with the Media Ratings Council to complete an audit of its metrics.
Discounting the shorter views - including people who had ignored a video in their news feed - inflated the average viewing times for each video. The company long had a policy to not count video views that lasted less than 3 seconds.
Facebook is accused of trying to hide inflated advertising metrics.
In 2016, Facebook admitted to an error in miscalculating video metrics, which of course had major consequences for advertisers.
On the day of the Brexit vote, they tweeted posts with the hashtag ReasonsToLeaveEU more than 1,000 times. On the day after, the number jumped to 57,000, a lot of them using hashtags that blamed Ukraine.
The lack of communication between me and him at this point in time is the thing I struggled with". "He's never cheated on me". During his time on the show, the former England worldwide enjoyed a very public flirtation with fellow housemate Chloe Ayling.
The camera soon goes shaky - presumably because George has started jostling the man - and a shot reveals Lopez grabbing his neck. Hello! George wants to fight me!' On a "Late Show" appearance in June 2016 , Lopez said: " Trump says the Mexicans love me".
It was crucial for her to take the medication in a timely manner to avoid having to undergo a more invasive surgical procedure. The pharmacist also refused to let Peterson speak to another pharmacist, or transfer her prescription to another location.
Farmer's Almanac Editor Peter Geiger said in late August his publication predicts "a very long, cold and snow-filled winter". Precipitation is expected to be above normal across the southern tier of the USA , extending up into the Mid-Atlantic.
For the rest of the sentence period, he will be subject to a strict supervision regime, with around 25 licence conditions. British Islamist preacher Anjem Choudary has been released from prison, the Press Association reported.
He won't need to be this good every night, but the shots will be there for him to take, and he'll definitely be tanking them. We can probably expect at least a modest dip after Luc Mbah a Moute and Trevor Ariza left via free agency.
Sa compagne, Bruna Marquezine , qui s'était installé récemment avec lui en région parisienne, a annoncé la fin de leur relation. Depuis la première fois qu'ils se sont mis ensemble en 2018, ils ont rompu à de nombreuses reprises.
Heavyweight champ Wilder apologizes after decking TV mascot
The boxer attempted to set things straight in a later Instagram post, also apologising to the mascot over the unfortunate mishap. His next opponent Fury, at least, is expected to present a far stiffer challenge in Los Angeles' Staples Centre.
Nikki Haley Roasts Elizabeth Warren For Failing DNA Test
The former SC governor also delivered punchlines about rapper Kanye West and Trump's embattled attorney general, Jeff Sessions. Ambassador to the United Nations, at the United Nations General Assembly at U.N. headquarters, September 24, 2018.
Mukesh Chhabra suspended as 'Kizie Aur Manny' director
The actor shared the screenshots of his chat with Sanjana Sanghi asking people to decide if he actually harassed her or not. The makers are yet to act on the allegations against the film's actor, Sushant, who was accused of misconduct.
Vers un nouveau record en France — Dépression
Les souffrances au travail comme les menaces et les violences physiques favorisent la survenue de la dépression . Il est important de mettre en place des dispositifs visant à simplifier leur repérage et leur orientation.
Senator's Ad Is a Lot Like One From Veep
If this looks familiar, chances are you've already seen it on Veep , back from the time that Ryan chose to run for Congress. According to Mediaite , an eagle-eyed Twitter user was first to point out the striking similarities.