Facebook Portal Can Collect Your Data For Displaying Targeted Ads

19 Octobre, 2018, 19:25 | Auteur: Christine Menetries
  • Facebook's Portal Plus.                  James Martin  CNET

The social media service is now under a microscope over its handling of a number of data scandals, heightening sensitivities surrounding its always-on microphones and cameras amidst fears consumers may be giving away more data than they realise. Like Portal, Ripley would enable video calling. While the Portal technology is undoubtedly clever, the fact that Facebook launched its devices while still in the midst of a privacy scandal that saw personal information of thousands of users exposed was seen as misguided at best, or tremendously arrogant by those less forgiving. Facebook may introduce the device next year. However, the company has taken a U-turn now, and Facebook has said that its video calling device is capable of collecting some "information" that can be used for showing user targeted ads.

"Facebook did not wish to draw scrutiny to its viewership figures because it knows that the majority of video ads on its platform are viewed for very short periods of time-users scroll right past", the lawsuit reads, via Ars Technica.

Facebook may have met more skepticism than excitement with its Portal video call devices, but the social network isn't letting that dampen its video streaming plans.

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Facebook declined to comment on the subject, the report added. According to Bosworth, privacy and security are the very first priorities when manufacturing their products. The device would allow Facebook to compete with Roku, Amazon, Apple and other set-top boxes.

In the biggest-ever security breach after Cambridge Analytica scandal, Facebook admitted earlier this month that hackers broke into almost 50 million users' accounts by stealing their "access tokens" or digital keys. But the social media giant, which has seen its name sullied this year due to careless handling of user data, is working on another camera that will be placed in a user's drawing room. They also can show advertising with screensaver-like notifications when they're not being used, per Digital Trends. While Facebook's Portal now doesn't show ads, video streams from third-party sources like YouTube may have ad insertions like they do on mobile devices and desktop computers.

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