No room for extravagance at low-priced Premier Inn

23 Octobre, 2018, 16:29 | Auteur: Auguste Feret
  • WHITBREAD TRIALS NEW HOTEL CONCEPT ?ZIP by Premier Inn? Brilliant basics small prices Whitbread PLC the UK?s largest hospitality group today unveils ZIP by Premier Inn a new no-frills hotel concept. The first ZIP by Premier Inn hotel will open with 138

Whitbread Plc, which owns Premier Inn, has billed them as "basics done brilliantly".

Whitbread will unveil a new "no-frills" version of its Premier Inn brand today as it seeks to boost its hotel business after it sells Costa Coffee.

Plus of course prices start at just £19, which ought to head off 99 per cent of complaints.

They will offer twin single beds that can be pushed together to make a double bed, air conditioning, a TV and WiFi.

Premier Inn owner Whitbread said it chose to develop its new concept after discovering that guests were "willing to forego traditional expectations" for a cheaper price.

Premier Inn has unveiled new no frills brand Zip by Premier Inn, with rooms starting from £19 per night.

Six rooms on the ground floor will be wheelchair accessible, with "en-suite wet rooms with grab rails, emergency pull cords and more space to manoeuvre".

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The first Zip hotel is due to open in the Roath district of Cardiff in early 2019, while the second is set to be in Southampton.

She wants Zip to be "attracting those guests who are on a particularly tight budget but still expect and deserve the basics done brilliantly".

Would you stay in one of these?

Photo Credit: A Zip by Premier Inn room.

Hub is described as "design-led", with 11 sq m rooms that cost more than the £57 average for the main chain.

Some rooms will have "small windows", while other will have "lightboxes" - guests will be allocated rooms randomly on arrival and will not be able to pre-book a room with a window.

Capsule, or pod, hotels with rooms barely larger than a single bed first emerged in Japan and were popular with "salarymen" who missed their last train home after one too many drinks.

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