Iceland Christmas ad on orangutan plight banned for political rule breach

09 Novembre, 2018, 15:26 | Auteur: Christine Menetries
  • Iceland

In Rang-Tan, a little girl finds an orangutan in her bedroom and she doesn't "know what to do".

The supermarket has became the first major United Kingdom retailer to undertake removing palm oil from its own-brand products.

Deforestation across South East Asia due to palm oil farming has led to orangutan populations being classified as critically endangered.

And in recent years Iceland has been no different - but this year the supermarket's advert will not appear on TV alongside those of other leading retailers.

Iceland will still be placing TV ads, but only 10-second clips that will highlight palm oil-free products.

Laurent Wauquiez reproche à Emmanuel Macron de tourner le dos à l'Histoire
Laurent Wauquiez s'est dit lui-même prêt à baisser les taxes en Auvergne-Rhône-Alpes même si dans la région, elles sont très symboliques .

Ryanair licencie six employés pour une "fausse photo"
Ryanair a affirmé que sa réputation avait été ternie après la publication de cette photo. Les faits ont commencé quand des tempêtes ont bloqué le trafic aérien.

L'actrice Virginie Efira nous parle du film "Un Amour impossible" — Châteauroux
Un grand patron, respecté et brillant orateur, mène sa carrière à un train d'enfer, jusqu'au jour où il est frappé par un AVC. Aujourd'hui, la réalisatrice Catherine Corsini porte à l'écran cette histoire bouleversante, avec un casting de choix.

According to the BCAP, commercial adverts prohibit "political advertising", including campaigning for the purposes of influencing legislation or executive action by local or national (including foreign) governments. "We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad". "The creative submitted to us is linked to another organisation who have not yet been able to demonstrate compliance in this area".

But Iceland said the advert - which would have been backed by more than £500,000 of media spend - would have raised awareness among Christmas shoppers of the impact palm oil production is having on the world's rainforests.

Palm oil is one of Malaysia's biggest exports worth around £17bn a year but the growing backlash over the destruction of Asia's biodiversity has sparked an angry response from farmers; who already see their livelihoods under threat from an European Union ban on palm oil in biofuels in 2020. "The culmination of our palm oil project is offering our customers the choice of an orangutan-friendly Christmas, and we wanted to reflect this in our advertising".

Iceland's founder, Malcolm Walker, told the Guardian: "This was a film that Greenpeace made with a voiceover by Emma Thompson". "Our commitment to help protect the home of orangutans remains extremely close to our hearts".

'We are proud to be encouraging consumers to make more sustainable choices, even without the support of TV advertising, ahead of the Christmas shopping season'.

Conseillé:

  • Arsenal's Danny Welbeck suffers leg injury against Sporting

    Arsenal's Danny Welbeck suffers leg injury against Sporting

    Following the match, which finished scoreless, Unai Emery confirmed that the forward had been sent to the hospital. In our game plan we know we had to be rigorous and they were nearly flawless on that.
    Here is Where To Trade Pre-Fork Tokens of Bitcoin Cash (BCH)

    Here is Where To Trade Pre-Fork Tokens of Bitcoin Cash (BCH)

    Reported by cryptocompare .com: "Bitcoin Cash (BCH) is a hard forked version of the original Bitcoin". Poloniex is now supporting the fork, so users who own $BCH will not need to do anything.
    Kevin Harvick’s race-winning auto  fails inspection; had illegal spoiler during inspection

    Kevin Harvick’s race-winning auto fails inspection; had illegal spoiler during inspection

    Also Wednesday, NASCAR penalized the teams of Ryan Blaney and Erik Jones , who already have been eliminated from the playoffs. The whopping penalty negated the automatic berth Harvick earned into NASCAR's version of a final four.
  • Prime pour saluer les fans : la clause du PSG fait (faussement) polémique

    Cette fois-ci c'est Envoyé spécial qui a insinué que les joueurs du PSG étaient payés pour aller saluer les supporters. En ce qui concerne les salaires, le Brésilien Neymar gagne 30 millions d'euros par an, après impôts sur le revenu.
    Youssouf Mulumbu On Bench - Celtic Team vs RB Leipzig Confirmed

    Youssouf Mulumbu On Bench - Celtic Team vs RB Leipzig Confirmed

    He said: "If you have never been to Celtic Park before it is one of the most intimidating arenas in European football". We'll be ready to go again and everyone will have taken a massive lift from the result and the performance last night".
    Mets fire hitting coach Roessler, bullpen coach Bones | AP sports

    Mets fire hitting coach Roessler, bullpen coach Bones | AP sports

    Former Philadelphia Phillies general manager Ruben Amaro Jr., who had been first-base coach, will become a front office adviser. Over parts of three minor league seasons with the New York Mets , Tim Tebow has hit just.244 with 14 homers and a.686 OPS.
  • China says PM Imran Khans visit successful

    China says PM Imran Khans visit successful

    According to the Ministry's spokesperson Hua Chunying, a number of achievements were made during the visit. A team of Pakistani officials was expected to arrive here on November 9 to finalise the details.
    Innocent People Killed in Mass Shooting

    Innocent People Killed in Mass Shooting

    The highway patrolman cleared the perimeter and pulled Helus out, and waited as a SWAT team and scores more officers arrived. Bar patron Cole Knapp, 19, told Reuters he saw the gunman walk in and stop at the counter as if to pay a cover charge.
    Emmanuel Macron promet des aides pour le carburant

    Emmanuel Macron promet des aides pour le carburant

    Elle est limitée aux salariés et fonctionnaires dont le salaire net est inférieur ou égal à deux fois le Smic. Elle est normalement imposable mais elle "sera défiscalisée " a annoncé hier Emmanuel Macron .
  • Remains of North Ogden mayor killed in Afghanistan arrive in U.S.

    Remains of North Ogden mayor killed in Afghanistan arrive in U.S.

    He was killed in an "insider attack" by a member of the ANSF, the National Guard confirmed on Sunday. "It's bitter. His killer opened fire during a training exercise and was immediately shot afterwards.
    Keystone XL Pipeline: US judge orders halt on construction

    Keystone XL Pipeline: US judge orders halt on construction

    Trump granted a permit for the $8 billion conduit meant to stretch from Canada to Texas just days after taking office a year ago . No immediate impact in oil markets is seen, as the pipeline isn't scheduled to come online for years regardless of the ruling.
    Ariana Grande named Billboard's 2018 Woman of the Year

    Ariana Grande named Billboard's 2018 Woman of the Year

    This September, her ex-boyfriend Mac Miller , died of an accidental overdose caused by mixing drugs and alcohol. She recovered like a champ, though, laughing off the moment while continuing to sing, like it was no big deal.


Populaire

Was mysterious object spotted in space an alien probe?
The alien rock is about 1,300 feet long (400 meters) long, and only about 130 feet wide. AFP asked Dr Bialy if he believed his claim.

Une série prequel à Rogue One va voir le jour — Star Wars
Sans nom pour le moment, cette série se concentrera sur l'espion rebelle introduit dans Rogue One , Cassian Andor . Disney +: que pourra-t-on trouver sur la nouvelle plateforme de streaming?

Oil prices drop as 'trifecta of trouble' may cause glut
That put WTI down 20.6% from its October 3 high, officially meeting the definition of a bear market. That means a short-term rally, if it materializes, could be last-call for oil bulls.

Un aliment pour bébé a été rappelé — Sablé-sur-Sarthe
Après la découverte de bactéries pouvant causer des infections, des lots de préparation infantile font l'objet d'un rappel. Le rappel fait suite à une contamination par la bactérie Cronobacter sakazakii .

Fabrice Luchini est Un homme pressé, d'après le livre de Christian Streiff
Dans cette adaptation cinématographique, il est incarné par Fabrice Luchini . Après le succès de "Black Panther", Hollywood se met au 100% asiatique.

No Brexit deal likely to be agreed this week
The Pound had been rallying this past week, gaining almost 3% on hopes of a breakthrough deal with a compromise for the Irish border.

PSG - Thomas Tuchel fracasse le niveau de l’arbitre face à Naples
Je vois mon équipe grandir, on gère mieux les matchs, on a une belle unité de groupe. On se concentre sur nous, c'est le plus important car il y a encore du travail.

Ashton to make first England start in four years against All Blacks
Chris Ashton is among three changes made by England head coach Eddie Jones for his team to play New Zealand on Saturday.

Trump Threatens to Investigate Democrats if They Probe His Administration
They will likely pick up a few more. "This is a different political environment than any I've encountered during my adult life". Erik Paulsen, running in Minnesota's 3rd Congressional District race, hugs his wife, Kelly, after making his concession speech.

Bombardier to cut 5000 jobs after disappointing earnings
In the third quarter, the commercial aircraft business recorded a loss of US$9 million before interest, taxes and special items. And in June 2016, the Quebec government closed a US$1-billion investment in Bombardier's then-wholly owned CSeries program.