Une "Boutique des producteurs" locaux lancée en France — Amazon

09 Novembre, 2018, 17:37 | Auteur: Auguste Feret
  • Dans un centre de distribution Amazon à Saran dans le Loiret le 26 octobre 2018

Amazon s'apprête à lancer aujourd'hui une boutique virtuelle, spécialement dédiée aux producteurs régionaux français.

L'avantage pour tous ces producteurs sera de profiter de l'audience et de la structure d'Amazon mais aussi de pouvoir toucher une clientèle européenne.

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Le puissant cybermarchand parle d'aider des producteurs français à valoriser leur savoir-faire auprès de dizaines de millions de clients en capitalisant sur le numérique. Chaque producteur gardera le contrôle de son espace de vente : son catalogue, son stock et ses prix. "Nombre d'entreprises du monde agricole ont encore du mal à s'inscrire dans l'économie numérique", d'où l'idée de cette boutique, souligne dans le communiqué Patrick Labarre, directeur de la " place de marché " (marketplace).

Concrètement, les producteurs ont le choix entre gérer eux-mêmes l'expédition de leurs produits ou choisir l'option " expédié par Amazon ". Afin d'accompagner les producteurs dans leur démarche, Amazon a prévu un ensemble de mesures, dont la possibilité de tester le service en toute quiétude, les trois premiers mois d'abonnements étant offerts. Dans un contexte où Amazon s'impose comme de plus en plus indispensable pour elles.

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