Brightline to become Virgin Trains USA in new partnership with Richard Branson
17 Novembre, 2018, 06:54 | Auteur: Auguste Feret
Brightline said Virgin Group was "one of the world's most recognisable brands in travel and hospitality" and the partnership would allow it to leverage Virgin's "industry-leading expertise and customer experience" to establish a "powerful" brand.
A strategic partnership and trademark licensing agreement for the launch of Virgin Trains USA was announced by Virgin Group and private-sector inter-city train operator Brightline on November 16.
Brightline will rename itself Virgin Trains USA this month and transition to Virgin Trains USA branding on its trains, stations, website and signage in 2019, officials said. Virgin Group will make a minority investment in Brightline, which will be managed and operated by Brightline's executive team and affiliates of Brightline parent Fortress Investment Group.
Brightline now operates passenger services between Miami, Fort Lauderdale and West Palm Beach in Florida, with plans to expand to Orlando and Tampa. The company has goals to expand its service to Tampa and Orlando, and they hope to build a railing system that will connect Las Vegas to Southern California.
Florida's multi-colored, higher-speed passenger trains are getting a new name and a major makeover. A spokesperson for the company declined comment.
According to the release, the partnership "could help to provide access to millions of customers with the potential for increased ridership from other Virgin branded travel and hospitality businesses, including Virgin Atlantic, Virgin Hotels and Virgin Voyages". Virgin Trains continues to go from strength to strength, transporting more than 38 million passengers on the UK's West Coast Main Line past year. 'We transformed domestic air travel with Virgin America.
Virgin Group "has significant experience operating in the United Kingdom rail sector, including its ongoing investment in Virgin Trains, a high-speed intercity passenger rail system it has run for 21 years", Brightline said.
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