Animatronic Orangutan Takes To London Streets To Raise Awareness About Deforestation

18 Novembre, 2018, 20:34 | Auteur: Therese Cote
  • Iceland's video which shows a cartoon orang utan explaining to a girl that its home in the rainforest has been destroyed has been watched more than four million times on YouTube

The Christmas ad - which features a cartoon orangutan telling a little girl that its jungle home had been destroyed - has racked up millions of views on social media and sparked the trending hashtag #NoPalmOilChristmas on Twitter.

"Today, we endorsed a universal, transformative, and integrated agenda, meant to strengthen transparency and inclusivity in the RSPO system, increase implementation of the RSPO standards, boost market uptake of sustainable palm oil through shared responsibilities, and create an enabling environment for our shared vision of market transformation", he said.

The supermarket chain says it's removing palm oil from its own-label products, which include things like pizza, potato chips and mince pies.

"We endorsed a universal, transformative, and integrated agenda, meant to strengthen transparency and inclusivity in the RSPO system, increase implementation of the RSPO standards, boost market uptake of sustainable palm oil through shared responsibilities, and create an enabling environment for our shared vision of market transformation".

A petition on Change.Org calling for the banned Iceland TV advert to be allowed to appear on United Kingdom television attracted nearly 750,000 signatures, in part due to promotion from high profile figures such as James Corden and Michael Gove.

The ministry said in its press release the activity was organized in cooperation with the Oil Palm Plantation Fund Management Agency (BPDP-KS), the Bogor Institute of Agriculture and the University of Jambi.

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In addition, the Malaysian palm oil industry stakeholders like Sime Darby and the Malaysian Palm Oil Council are also involved in the conservation efforts of wildlife.

Even many ice creams contain palm oil, which makes it smoother and creamier. "As a relatively small United Kingdom retailer with limited buying power, we do not believe that genuinely sustainable palm oil is available to us in the mass market". "We will not be cowed or stand by idly when advertisements such as the nasty one created by Iceland is allowed to wrongly influence the minds of the people in markets that are crucial to us", Minister of Primary Industries Teresa Kok said in a statement on Friday.

She added that the facts and scientifically researched data are indisputable - oil palm is at least four to six times more productive per hectare than other edible oils such as rapeseed cultivated in Europe.

The primary industries ministry (MPI) has labelled a British supermarket chain's anti-palm oil video campaign as unfair, calling it biased political propaganda.

Firms in Malaysia and Indonesia, which dominate global palm oil production, have been routinely accused of deforestation and using slash-and-burn forest clearance that destroys the habitats of under-threat species, including orangutans. "It's no use expecting the world will change overnight and not attack you", Webber said. "The market should work to support these kind of good actors, rather than painting everybody with the same brush".



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