Black Friday US shoppers fearless cold, long lines in hunt for deals

24 Novembre, 2018, 01:12 | Auteur: Auguste Feret

Numerous shoppers at the mall enjoyed a family time on the early Friday morning, including Jamie Elder who came to the mall with her mother. She was drawn to the mall Friday morning for the deals, and for the quiet of shopping without her still-sleeping kids. In New York City, one woman went straight from a dance club to a department store in the middle of the night.

Once you have your budget and your big-ticket savings sorted, a few additional steps will have you sailing through the mall with your finances intact.

According to WTVR, shoppers dropped an estimated $4.15 billion between Wednesday at 5 p.m. and Thanksgiving Day.

Black Friday at giant U.S. retailer Walmart looks just as wild as ever, despite its attempts at calming the chaos.

The climate is right for a blockbuster holiday season, with consumer confidence hitting an 18-year high in October and unemployment at a near 50-year low - and, more literally, with cold temperatures on the East Coast driving shoppers toward winter boots and coats.

"I was hoping to find a phone and we're also looking at TVs and video games", said Michelle Bremner.

The televisions seemed to be a popular item among shoppers as well.

"Online is the fastest growing retail channel at present and while it still only accounts for a small portion of total retail sales, retailers are increasingly looking to it to drive growth in their businesses", Mr Burke said.

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The retail economy is also tilting steeply toward online shopping.

Malls will also stay open later than usual.

Kati Anderson said she stopped at Cumberland Mall in Atlanta Friday morning for discounted clothes for her husband as well as "the people watching".

While online sales were up substantially and traffic looked healthy at stores offering discounts, detailed numbers on brick-and-mortar holiday sales will not be available for several days. "There's been a couple waves", she said.

The line to get into the Tory Burch store remained long, with a wait of over two hours to get inside.

Carolyn Pertette from Wilkinsburg, Pennsylvania, shopped in the early morning at the Waterfront Mall in Pittsburgh.

Retailers rely on Black Friday sales to enhance their overall revenue and according to the Retail Council of Canada, this time period represents 20 percent of all retail sales for the year.

Rivas, though, was one of many who ended up finding something while out and about. If they don't have a great Black Friday, they might throw in something extra on Cyber Monday to boost sales.

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