Amazon is planning to open bigger automated stores

04 Décembre, 2018, 04:55 | Auteur: Auguste Feret
  • Larger Amazon Go-powered stores are being tested

Amazon's cashierless brick and mortar stores are posing another challenge to traditional retailers.

Amazon is testing out its cashierless technology in bigger stores, The Wall Street Journal reports. The test is said to be a potential trial run for cashierless checkout at Whole Foods, the grocery store chain Amazon acquired past year for more than $13 billion, though the actual objective remains unclear. There are no checkouts or cashiers - instead, an app on your phone registers as you enter the store, and cameras on the shelves detect the items you take and add them to a virtual basket. There's also the issue of how the technology would work with items like fruit and vegetables, which unless pre-packed, need to be weighed to determine price.

The Journal reports it is not clear if Amazon-owned Whole Foods is where the tech would be rolled out. That could carry implications for Whole Foods workers, who have already complained that after Amazon's acquisition of the grocery store they were expected to act like "robots". Whole Foods, on the other hand, serves virtually everyone.

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Forward-looking: Waiting in lines within grocery and retail stores could be a thing of the past if Amazon is able to scale up its cashierless store concept. In late September it was reported that Amazon is considering opening up to 3,000 Amazon Go locations by 2021. "It tends to build a lot of habit".

Scott Cederberg, a 38-year-old software engineer who bought a yogurt at the Amazon Go store in San Francisco recently, said he would be willing to try a bigger grocery store using the cashierless format.

Fresh produce, fruits, and vegetables that are often sold be weight are just some of the items that could be hard to accurately track.


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