Bookmakers agree to stop advertising during live sports on TV

06 Décembre, 2018, 21:07 | Auteur: Christine Menetries
  • Technologies rarely die instead they change mutate and co-exist

Betting companies have still to agree a voluntary ban on advertising during sports broadcasts in the United Kingdom, despite a BBC report claiming a deal had been struck.

More than 90 minutes of betting adverts were shown on British TV during this summer's World Cup.

Bet365, Ladbrokes, Paddy Power, William Hill, Sky Bet, Betfred, Betfair, Stan James and Gala Coral - which together make up the Remote Gambling Association (RGA) - agreed to the ban as political pressure mounts around the amount of gambling advertisements on TV.

It has been claimed that "whistle-to-whistle" advertising contributes to the rise in the amount of problem gamblers - with a Gambling Commission report suggesting 430,000 Britons can be described as such - and helps fuel under-age gambling.

The RGA has previously said it was "very mindful of public concerns".

It is understood that measures that have been discussed include a total ban on pre-watershed advertising, banning ads promoting in-play odds and the restriction of gambling ads to one slot per commercial break.

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Shadow culture secretary, Tom Watson, said: "We're delighted that gambling operators have adopted Labour's policy of a whistle to whistle ban on gambling advertising during live sport".

However, it is the impact on football where the ban will be felt the most, especially given the financial value of the sport to both the gambling companies and broadcasters.

Gambling shares have fallen sharply amid a report that the industry has agreed to a ban on so-called "whistle-to-whistle" sportsbetting TV adverts.

Almost 60% of clubs in England's top two divisions have gambling companies as shirt sponsors.

It's said that the restriction could come into force this month or early in the new year.

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