Apple's Cook collects $12m bonus for 2018, his most ever

10 Janvier, 2019, 00:21 | Auteur: Yves Courtet
  • Mr Tim Cook also got a US$3 million salary and shares worth US$121 million from his 10-year stock award bringing his total haul to US$136 million along with perks of about US$682,000

As mentioned earlier today, Apple's CEO, Tim Cook, took some time out of his schedule to discuss Apple's current state of affairs.

AdvertisementThe company warned last week that iPhone upgrades for the last quarter were lower than expected.

In his letter to investors, Cook blamed much of the shortfall on China, where the company underestimated a decelerating economy. In August, Cook collected 560,000 shares because Apple outperformed more than two-thirds of the firms over three years. "I don't want to tell you about what they are-", Cook told Jim Cramer of CNBC's Mad Money w/ Jim Cramer. "I've heard it in 2001, I've heard it in 2005, in '7, in '8, in '10, in '12 and '13. You can probably find the same quotes from the same people over and over again".

Cook went on to say that he's "not defensive on it", adding that he believes "there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated".

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Apple stock has lost 14 percent of its value over the last 12 months. This is mostly due to iPhone sales finally plateauing.

On the topic of AirPods and Watch, as well as the fact that Apple is not disclosing unit sales numbers in its financial reports anymore, Cook gives an interesting ballpark figure which I'm sure analysts will pore over in the future. Cook doesn't sound anxious, though. We think about the long term. The product pipeline has never been better. "The services are on a tear".

In his interview with Cramer, Cook said trade tensions between China and the USA created the sharp downturn, but he said he believes the situation is temporary.

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