CanalPlay va renaître de ses cendres et concurrencer Netflix avec des exclus

10 Janvier, 2019, 12:25 | Auteur: Christine Menetries
  • Logo de Canalplay

L'offre de vidéo à la demande par abonnement lancée en 2005 et laissée à l'abandon par Canal+ depuis un an va reprendre du poil de la bête.

CanalPlay, la chaîne cryptée se rêve en concurrent de Netflix. Il pourrait changer de nom, selon un professionnel du secteur.

Canal pense sans aucun doute que CanalPlay ne va pas cannibaliser son offre à sa chaîne principale Canal+ facturée 20 euros sans les packs supplémentaires. Pas sûr toutefois que cela soit suffisant pour lutter contre un Netflix et ses 3,5 millions d'abonnés en France, un Prime Video qui ne manque pas d'arguments convaincants et le service de streaming Disney+ en préparation. "La filiale de Vivendi a obtenu la possibilité de proposer en exclusivité sur CanalPlay non seulement les séries françaises qu'il préfinance (" Le Bureau des légendes ", " Hippocrate ", etc.) mais également les séries qu'il achète, comme celle du studio Showtime ("The Affair", "Twin Peaks", "Dexter ".).

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" On nous a interdit sur CanalPlay d'avoir des exclusivités pour favoriser l'émergence d'un concurrent". Nous avons eu l'interdiction d'avoir des exclusivités face à Netflix et Amazon.

Maxime Saada déplorait donc une chute de ses abonnements de 800 000 à 200 000. "C'est terminé pour Canalplay ", racontait ainsi Maxime Saada devant la commission sénatoriale l'été dernier. " Cet assouplissement à venir d'injonctions de l'Autorité de la concurrence (remontant à l'acquisition de TPS) était pourtant déjà connu". L'offre et l'application CanalPlay ont disparu, et ses contenus ont été intégrés à myCanal.

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