GM wants to turn Cadillac into its premium electric-vehicle brand

12 Janvier, 2019, 19:14 | Auteur: Auguste Feret
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General Motors has picked Cadillac to lead its electric vehicle strategy, sources have told Reuters.

News of Cadillac's EV plans follows GM's announcement Wednesday to partner with EVgo, ChargePoint and Greenlots, three of the nation's leading charging networks, to make it easier for owners of GM electric cars to find a charging station and pay for the electricity in the future.

GM is set to announce Friday as part of an investor update that a Cadillac will be the first vehicle based on its forthcoming "BEV3" platform, the people said.

A GM spokesman declined to comment. GM announced a year ago it was ending production of the plug-in Volt as well as a low-selling plug-in Cadillac CT6, even as it moved to boost EV spending. According to Michael Albano, a GM spokesperson, the biggest automaker in the USA restructured its entire product development organization in order to shift its focus to electric vehicles. The new platform is a major part of GM's plans to launch at least 20 EVs by 2023. An EV crossover would also match up well against other luxury brands' new electric offerings, such as Audi's e-tron, Mercedes-Benz's EQC, and Jaguar's I-Pace.

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Cadillac will become the face of GM's push into the electric-vehicle market, although it's unclear when exactly it will appear on the market.

Cadillac has also been doing very well in China, with sales rising 17.2 per cent in 2018. GM Chief Executive Mary Barra has said that GM aims to sell 1 million electric vehicles a year by 2026, many of them in China, which has set strict production quotas on such vehicles.

It is possible that the electric Cadillac will be targeted at the Chinese market where the government has implemented an aggressive electrification strategy to combat air quality problems and reduce the reliance on oil imports; the country aims to boost hybrid and electric auto sales 10 fold over the next decade via incentives and mandates.

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