Retailers slash iPhone prices after Apple sales warning

12 Janvier, 2019, 00:56 | Auteur: Auguste Feret
  • Retailers slash iPhone prices after Apple sales warning

The Cupertino, California-based company has made a decision to stick to liquid-crystal display (LCD) at a time when sluggish sales of iPhone XR cut into its most recent revenue projection, the report said, citing people familiar with the matter.

Though Apple won't debut its new 2019 iPhones for another nine months, the company is already well into the development cycle for them.

It's also not attractive because people can already buy phones that have the functionality that Apple won't have in the iPhone until at least the end of 2020.

Apple is expected to unveil three different iPhone models this year, including a successor to the iPhone XR. Apart from the camera and a faster processor, we are likely going to see Apple debut some AR features with the devices as well. But in a recent interview with CNBC, Apple CEO Tim Cook disagrees with the idea that the iPhone XR has been a flop.

The news, first reported in the Wall Street Journal, comes as sales of the iPhone in China continue to suffer.

However, the cited source indicates that Apple will actually ditch LCD versions of the iPhone next year, so in the long term, the company only wants to offer OLED iPhones. Now, Reuters is reporting a discount on Apple's iPhones, particularly the iPhone XR, by retailers in China.

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The iPhone maker will launch a follow up to its iPhone XR, the cheaper model in its current iPhone line up, as sales fall in developing markets such as China, where Apple has struggled recently.

Unfortunately, there's still no word on whether Apple will be lowering their iPhone prices this year-which would probably help boost sales more than camera improvements would.

Apple didn't immediately respond to a request for comment.

The other two phones will apparently have dual-lens cameras, which would mean no change in the number of lenses for the iPhone XS successor (which we're calling the iPhone 11 for now) but would be one extra for the iPhone XR successor.

By then, the OLED supply-chain would have likely matured enough that Apple's requirements will be fulfilled.

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