McLaren hire new boss as reshuffle goes on

13 Janvier, 2019, 00:57 | Auteur: Adelaide Bullion
  • Formula One World Championship

Seidl joins McLaren as managing director and becomes the face of their F1 operation.

'Second, concentrated senior leadership on our F1 programme is an integral part of the long-term strategy of McLaren Racing to expand into other forms of global motorsport over time'.

German Seidl, who has worked in F1 for BMW and more recently as team principal for Porsche in the World Endurance Championship, is one of a number of senior changes by the team in recent times. Thus it is hard to judge the impact he can have on operations as we don't know when he will start.

Brown described Seidl's appointment as doubly significant for the team.

He added: "It is another important step in our F1 performance recovery plan and long-term commitment to F1".

'This is an enormous privilege and challenge, which I am ready for and committed to, ' said Seidl.

A McLaren spokesman said Seidl was not a "like for like" replacement for Boullier and the changed role was reflected in the different job title. His appointment is part of an extensive management shake-up which began previous year.

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Chief technical officer Tim Goss was removed from his position in April, followed by the resignation of engineering director Matt Morris in July.

Key will report to Seidl and head up the technical department comprising Peter Prodromou, Andrea Stella and Pat Fry.

He has previous F1 experience with BMW and his appointment comes on the heels of Gil de Ferran and Andrea Stella being drafted in a year ago to aid McLaren's racing operations.

Instead, McLaren had the second slowest auto on average. Will they be let off the leash away from the track, or be "robotic" and heavily PR-ed like the old McLaren regime used to do with its drivers? In this first installment, what he expects from McLaren's new F1 signings Carlos Sainz and Lando Norris.

Former engineering head Pat Fry has returned to McLaren, who have also appointed Brazilian former Indy 500 victor Gil de Ferran as sporting director.

In addition, De Ferran has run his own team in endurance racing in the United States in the past.

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