Chauffeur-Privé se renomme Kapten pour partir à l'assaut de l'Europe

10 Février, 2019, 13:21 | Auteur: Auguste Feret
  • L'entreprise de création française veut changer de nom pour s'agrandir à l'international

Ne l'appelez plus Chauffeur Privé mais Kapten.

Actuellement numéro 2 du marché des VTC français, l'entreprise souhaite augmenter le nombre de ses chauffeurs, collaborateurs et atteindre la barre des 10 millions d'utilisateurs contre 2 aujourd'hui. Et l'objectif pour les trois co-fondateurs Yan Hascoet, Othmane Bouhlal et Omar Benmoussa est de continuer à s'exporter à l'étranger, ce qui explique leur changement de nom. Et ce n'est pas un hasard. Dès le lancement, 500 chauffeurs sont déployés.

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Ainsi, outre une implantation à Lisbonne l'an dernier, Kapten (ex-Chauffeur Privé donc) va ouvrir de nouveaux bureaux à Genève, mais aussi à Londres. "Bien entendu, nous ne nous arrêterons pas en si bon chemin". Au total, une dizaine de pays (et une quinzaine de villes) vont accueillir Kapten d'ici 2020. "Et surtout la place de numéro 2 sur le podium européen", a précisé l'entrepreneur. De quoi susciter l'intérêt du groupe Daimler, qui a pris le contrôle de Chauffeur Privé fin 2017 dans le cadre de sa stratégie visant à devenir un fournisseur de services de mobilité. Chauffeur Privé avait réalisé une croissance de pratiquement 8000 % de son chiffre d'affaires (CA) entre 2013 et 2016, grâce à ses chauffeurs en costume et cravate rouge (devenue l'emblème de la société), des berlines haut de gamme, des courses accessibles via smartphone et un prix déterminé à l'avance.

En France, l'entreprise, créée en 2012 et qui insiste sur la qualité du service pour asseoir son image de marque, est active en Ile-de-France, à Lyon et sur la Côte d'Azur.

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