Nation's fury with IKEA map mistake

11 Février, 2019, 08:38 | Auteur: Auguste Feret
  • Ikea has said it will pull the BJÖRKSTA world map after users noticed New Zealand was missing from it. Image Ikea

The furniture store has admitted responsibility.

"Ikea is responsible for securing correct and compliant motifs on all our products". We will take necessary actions and the product is now being phased out from our stores.

The original post was titled "Ikea's map game is not on point", and was posted in a forum on the topic of New Zealand being frequently left off world maps.

The shopping giant said they "regret the mistake" after a Reddit user noticed The Land Of The Long White Cloud was conspicuously absent from their BJÖRKSTA map range.

Ikea has issued an apology for selling world maps with New Zealand missing just weeks after announcing plans to expand into the small island nation.

Ikea is launching a megastore in Auckland with 7000 products and a restaurant. The map is sold online in the US and also in Australian stores, according to Insider.

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The New Zealand prime minister Jacinda Ardern has yet to weigh in on this particular incident, but she took part in last year's map campaign, co-starring in a video with Flight of the Conchords' Rhys Darby.

This is not the first time Ikea has advertised a misleading world map.

Last year, a member of Reddit pointed out an Ikea store which had a map on their wall missing the country out. The poster spotted the awkward error on the "Björksta" world map at a Washington DC store.

While an exact date is yet to be released, Ikea has announced its first store in New Zealand will be open soon, with Auckland chosen as the location.

"New Zealand, where the bloody hell are ya?" "This is a major conspiracy", he tells Ardern in the video.

A third cheekily said: 'To be fair to Ikea, it ain't hard to forget about New Zealand'. "We see this as a long-term commitment and investment in New Zealand, building relationships with customers, suppliers and future co-workers".

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