Fitbit launches business-focused wearable

12 Février, 2019, 13:44 | Auteur: Yves Courtet
  • Fitbit debuts Inspire wearable but only for employee health plans

The functionality of the model is hardly someone will surprise, given that it has only the most basic features - tracking patterns of sleep, activity, calories burned and kilometres travelled.

The more advanced version named Fitbit Inspire HR has additional features such as exercise modes, pace, and distance tracking, cardio fitness levels, 24/7 heart rate tracking, and sleep stages monitoring and come in the color options of black, white/black and lilac. What we do know is that it's the company's cheapest device yet, which either raises alarm bells around build quality or more troubling questions about previous models' markups.

Fitbit has quietly launched a new fitness tracker that is meant for select companies and health insurance members. Called the Inspire, the wristband can't be purchased directly, but instead is issued to users through corporate health initiatives or insurance providers. There's no word on the availability of the devices in other countries apart from the U.S. where the company has tie-ups with insurance providers as well as several corporations. Fitbit claims the Inspire fitness band's battery can last up to five days on a full charge.

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This is a business-to-business wearable and only if your employer or insurance company is signed up with Fitbit, then you can get one. It also has more advanced sleep tracking, goal-based exercise modes and can be paired with a phone to use its Global Positioning System for more accurate real-time pace and distance information. The release of the Fitbit Inspire comes right after the September launch.

While the Fitbit Inspire might not be the most innovative tracker that the company has ever put out, it could be important for the future of Fitbit: company orders could make up a significant chunk of future income as consumer sales tail off.

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