Amazon's Acquisition of Eero Solidifies Move to Smart Home Concept

15 Février, 2019, 05:59 | Auteur: Auguste Feret
  • Amazon is acquiring Eero for an undisclosed sum

Other than Eero becoming an Amazon property and the inevitable bundling of the former's devices with the latter's smart speakers, everything that makes Eero great should stay the same.

Eero devices cost United States dollars 199 and covers up to 1,500 square feet. It has its Echo family of devices and Alexa virtual assistant leading the way, but it also has other services, such as Key by Amazon, and smart home-focused partnerships with the likes of Schlage, ADT and LG, as well as with home builders. Amazon did not respond to a request for comment by press time.

We are incredibly impressed with the Eero team and how quickly they invented a WiFi solution that makes connected devices just work. Users can add a so-called beacon for another room for an additional $149 or can buy both combined for $299. Amazon keeps building up its smart home portfolio through acquisitions.

"We have a shared vision that the smart home experience can get even easier, and we're committed to continually innovating on behalf of customers". Eero once dreamed of being more than just a router maker, and saw its hardware as the gateway to a future operating system for the home.

In hindsight, Eero's grander ideas were never going to flourish without the backing of a tech giant.

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"A number of companies have been trying to address a very real pain point for consumers around their WiFi experience at home", says Brad Russell, research director for the connected home at the Parks Associates research firm.

"Weaver, who worked at Menlo Ventures before Eero was founded in 2014, said working with Amazon could help Eero bring more systems to customers around the world", writes Armental, repeating one of those "duh" statements that find their way into news releases.

While neither Amazon nor Eero has given an indication that there will be any changes to this service in light of Amazon's new ownership, it's worth noting that the online retailer began offering Whole Foods discounts for Prime members after it acquired the supermarket in 2017 for $13.7 billion.

Amazon's move to step into the router market follows an initiative by its tech rival Google, which has been in the router market since 2015 with the launch of Onhub routers manufactured by TP-Link and ASUS. Before that, in August, Apple banned the Facebook-owned Onavo internet-security app because it broke the iPhone maker's data-collection rules because it monitors app activity.

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