YouTube Music and YouTube Premium now available in India

15 Mars, 2019, 18:58 | Auteur: Christine Menetries
  • YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

The battle of music streaming in India just got a little more interesting.

YouTube Music Premium subscription price starts from Rs.99 per month. YouTube Premium is only slightly higher than Spotify's subscription rate of Rs 119 a month. And if you purchased a Galaxy S10, you get four months of full YouTube Premium for free, assuming that you're a new customer. Besides, there is the advertisement-led free version. YouTube Premium's possible competitors in the country will be the likes of Netflix, Amazon Prime, Hotstar, Voot and ZEE5 to name a few. YouTube Music offers several features, including a home screen that provides recommendations based on what was played before.

Also, in the US, Spotify Premium has recently included Hulu (allows instant streaming of television series) at no extra cost.

YouTube Premium Family plan (up to 6 members) is Rs 189 per month. It is available for download on Google Play Store and iOS App Store. To be sure, Hungama has been offering music videos on its app for a while and Gaana, which is now offering embedded YouTube videos on its app, is also planning to launch its own video library, according to a report by online publication, The Ken.

"While fans can enjoy the new ad-supported version of YouTube Music for free, we're also launching YouTube Music Premium, a paid membership that allows you to play a YouTube music video in the background", the company announced on its official blog post.

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"We are introducing YouTube Music, our made-for-music app with the magic of YouTube: making the world of music easier to explore and more personalized than ever to users in India", Google wrote in its official blog. The app will work just like any other music streaming app and even works when the phone is locked. Earlier called YouTube Red, this service offers ad-free playback and access to YouTube's cache or original shows and movies. This will be personalised according to user usage.

What changed their mind now?

And lastly, YouTube Premium - another paid subscription service from Google that costs Rs 129 per year. India's love for music comes as no surprise for the company, which has seen T-Series, a music label and movie production house from the country, nearly overtake PewDiePie, the biggest YouTuber in terms of subscribers. The main method through which YouTube earns money is through advertisements.

Google-owned YouTube music platform will now be available in India. Even Apple Music is vying for a bigger pie in the lucrative Indian market. Just like the other Google services and apps, these two apps may come preloaded in India.

For YouTube, a win in India is needed, as its streaming music service hasn't picked up traction to date. Piracy has so far been the toughest problem for music companies in India.

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