Instagram announces Checkout Feature, to Charge Sellers a Fee

20 Mars, 2019, 00:21 | Auteur: Auguste Feret
  • Reuters  File

"With Instagram's new checkout interface, we're able to better serve our millennially minded audience by providing a new, fast and easy purchase method on a platform where they are already engaging with our content and discovering our products".

Instagram is testing the feature in the USA and users can buy products from more than 20 brands including Adidas, H&M, Zara, Warby Parker, Revolve, Uniqlo and MAC Cosmetics.

The feature will allow U.S. Instagram users to click on a product featured in a post, see its price, and click again to bring up an order form. It's also a natural next step for a platform that has straddled the line between social media and advertising, introducing and teasing various shopping developments over the past few years.

Instagram today announced a new checkout experience for users in the United States that will allow them to buy the products they discover on Instagram in a quick and secure manner.

Instagram, which did not specify any financial details of its partnerships, said it would introduce a selling fee to help fund transaction-related expenses. But fear not, because your payment information that will be stored by parent company Facebook will only be used by Instagram at this time.

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The new Instagram service could take share from Shopify, RBC analyst Ross MacMillan said.

Targeted ads already run rampant on Instagram stories, in feeds and on influencers' pages. To succeed, Instagram needs to convince users they can trust Instagram with their payment information.

More than 130 million Instagram users tap on a shopping post every month to reveal product tags, according to the company.

For brands, access to checkout will be limited during this closed beta. "I would expect there to be some reticence when inputting your credit card information upon checkout".

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