Amazon paie des milliers d'employés pour écouter vos conversations avec Alexa

11 Avril, 2019, 20:40 | Auteur: Therese Cote
  • Amazon paie des milliers d'employés pour écouter vos conversations avec Alexa

Dans un article, Bloomberg détaille comment des milliers de personnes employées par Amazon à travers le monde aident à améliorer l'assistant personnel Alexa... en écoutant des enregistrements audio d'appareils Echo. Plus de 1 000 salariés seraient en charge de ces écoutes, pouvant aller jusqu'à. C'est en effet des milliers d'employés étudient les enregistrements, parfois jusqu'à 9 heures par jour, en apportant des annotations sur ce qu'ils entendent.

Alexa, c'est l'assistant vocal d'Amazon que des foyers français ont posé sur la table de leur salon.

Une mission qui pouvait aller du simple fait de repérer le nom de la chanteuse Taylor Swift afin de faire comprendre à Alexa que l'utilisateur cherchait des informations sur l'adaptation cinématographique de la comédie musicale "Cats" à laquelle elle participera, à, parfois, des situations plus inconfortables, comme celle d'une femme chantant sous la douche ou d'un enfant appelant à l'aide, apprend-on.

"Nous prenons la sécurité et la confidentialité de nos clients très au sérieux".

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Amazon mentionne dans ses conditions d'utilisation que les conversations des utilisateurs avec Alexa sont enregistrées pour améliorer son assistant virtuel. Ces derniers ont alerté leur hiérarchie qui n'a pas souhaité réagir à cette situation. Il précise également que les employés ne peuvent pas accéder directement aux informations d'identification des personnes ou des comptes associés aux enregistrements. "Toutes les informations sont traitées avec la plus grande confidentialité et nous utilisons l'authentification multifactorielle pour restreindre l'accès, le cryptage des services et les audits de notre environnement de contrôle pour les protéger", a-t-il assuré. Cette enceinte connectée, lancée l'an dernier dans l'Hexagone, est supposée répondre aux questions de ses propriétaires et permet de diriger les autres objets connectés de la maison. Un coup de pouce dans le traitement et pour la catégorisation peut être nécessaire. Véritable succès commercial outre-Atlantique, les enceintes connectées Amazon Écho ont récemment fait leur arrivée en France. Mais, il arrive qu'Alexa commence un enregistrement sans aucune demande de la part de l'utilisateur ou par accident.

Amazon n'est pas la seule entreprise à faire écouter une partie de ces conversations à des humains pour améliorer son outil de reconnaissance vocale.

Bloomberg souligne que pour Apple (Siri) et Google (Google Assistant), ce coup de pouce humain - avec des enregistrements anonymes - est aussi d'actualité. Après ces six mois, les données sont dépourvues de leur identifiant aléatoire, mais elles peuvent être stockées plus longtemps pour améliorer la reconnaissance vocale de Siri.

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