Amazon tipped to launch free, ad-supported music streaming tier

15 Avril, 2019, 23:23 | Auteur: Auguste Feret
  • Amazon tipped to launch a free, ad-supported music service to take on Spotify

Of course, Amazon Music is already a thing, offering access to over 2 million "hand-curated" songs to Prime members at no additional charge, as well as unlimited, premium, and ad-free streaming services in exchange for $9.99 a month, with a massively expanded library of 50 million tracks.

Spotify is now the only music streaming service that offers a free, ad-supported option, and this version has more users (116 million) than its paid alternative (96 million). Key to the new service - assuming it actually launches - will be Amazon's hardware products, specifically the Echo smart speaker models.

Online retail giant Amazon is planning to launch its own ad-supported music service, which could launch as soon as this week. Amazon has said "tens of millions" of paid customers listen to Prime Music and its standalone Amazon Music Unlimited service.

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A completely free service would theoretically allow Amazon Echo smart speaker owners to ask Alexa to stream music without having to pay for any subscription.

Sources say Amazon could unveil the free music streaming service before the end of April.

The service could become available as early as next week, Billboard reported. Both Spotify and Pandora give users access to free content, though the latter comes in the form of "radio" that greatly limits the experience. It's not entirely clear how the new Amazon Music service might be labeled or marketed, but another fairly obvious expectation is that it will contain a "limited catalog".

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