Guinness Magically Holds Fours Beers Together Without Plastic
15 Avril, 2019, 18:57 | Auteur: Auguste Feret
Drinks giant Diageo has announced that it is removing plastic from multipacks of its Irish stout brand Guinness.
Plastic ring carriers that can pose a threat to Britain's wildlife are being removed from packs of Guinness, Harp lager and Smithwick's beer.
Guinness have announced that they will be making their new sustainable beer packs available in Ireland from August in 2019, before becoming available in the United Kingdom and other global markets in time for summer 2020.
The change will be phased in with multi-can packs sold in "100% recyclable and biodegradable cardboard" in Ireland from August this year.
To achieve this, Diageo is investing €18.5m to reduce the amount of plastics used in its packaging.
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Additionally, David Cutter, Chief Sustainability Officer and President, Global Supply & Procurement, said: "Great packaging is essential for our products".
The new packaging will then be used in the United Kingdom and globally next year.
Mark Sandys, its global head of beer, said: 'This is good news for the brand, for our wider beer portfolio and for the environment'.
At present, just 5% of the firm's packaging use by weight is accounted for by plastics, with the rest largely accounted for by recyclable aluminium cans and bottle caps, glass bottles and cardboard. No other reproduction or distribution is permitted without prior written consent.
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