Carl’s Jr. to Test CBD Infused Burger

18 Avril, 2019, 00:50 | Auteur: Auguste Feret
  • The CBD burger will be available for just one day at one Carl's Jr. location in Denver Colorado

If the burger proves a hit amongst customers, it will become a part of the burger chain's permanent menu, explains Patty Trevino, senior vice president of brand marketing for Carl's Jr.

CheeseBurger Delight (CBD), the item will be available for one day only this Saturday, April 20, making Carl's Jr. the first quick-service restaurant to offer a CBD-infused product.

The secret to the burger's potentially calming qualities will be in its "Santa Fe Sauce", which is infused with 5 milligrams of CBD, according to The Denver Post reported. The item will be offered while supplies last.

Celebrate 4/20 with us by watching the video below.

Of course, it's important to note CBD - an abbreviation for Cannabidiol - is non-psychoactive, meaning it's not actually the ingredient in cannabis responsible for getting users high - that's THC.

Food, beverage and other consumer goods companies have been trying to figure out how to capitalize on growing interest in ingredients like CBD.

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Hemp was legalized nationally previous year as part of the Farm Bill, but the Food & Drug Administration still hasn't decided how to regulate CBD products. In fact, some say that CBD can counteract some of the unpleasant effects of being high on THC - so if you show up to Carl's Jr. stoned and anxious or paranoid, the burger could mellow out your high.

CBD is a non-intoxicating cannabis extract that is credited with helping to treat a wide variety of medical issues.

It's also chasing "future Carl's Jr. customers that are younger", Trevino added.

CBD oil is used by a wide range of people for many different reasons from chronic illness to depression and even severe acne.

The chain first chose to explore CBD in January, after introducing a product based on another trend. Colorado was one of the first states to legalize recreational marijuana.



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