Ancestry.com apologizes for romanticizing slavery in new commercial

21 Avril, 2019, 00:18 | Auteur: Anatole Charbonneau
  • Ancestry.com apologizes for romanticizing slavery in new commercial

"We can escape to the North".

(Ancestry.com) A mixed-race couple from the slavery era is depicted in an Ancestry DNA testing commercial titled, "Inseparable". "There's a place we can be together, across the border".

Before the woman can even utter a response, the screen cuts off and the words, "Without you, the story stops here", come across the screen. "We are in the process of pulling the ad from television and have removed it from YouTube". "Will you leave with me?".

Backlash was swift as critics accused the company of offering a romanticized version of American history.

Many pointed out that the commercial was set in an era where black women were subjugated and raped by white slave owners and said the ad ignored the power dynamic between owners and slaves.

Sony dévoile les plans pour la Playstation 5
Elle aura aussi des temps de chargement plus rapides et permettra de jouer aux titres de la Playstation 4, selon Mark Cerny . Sony n'assistant pas à l'E3 2019 , il est donc difficile de savoir à quel moment elle sera officiellement annoncée.

Mueller finds no conspiracy, but extensive Trump-Russia contacts
The friction between the two reached a point where Mr Sessions was ready to quit at a moment's notice, the report says. At Justice Department headquarters, reporters buzzed around as they awaited Barr and then the Mueller report .

Notre-Dame : le gros coup de gueule de Pamela Anderson
Je suis sûre qu'ils vont le célébrer, que leurs donations ne seront pas taxées et qu'ils en tireront des bénéfices. Ces personnes s'intéressent moins aux autres qu'à leurs noms dans les journaux.

Following the extensive online backlash, Ancestry - a popular site for tracing family history - has removed the ad. "Ancestry is committed to telling important stories from history", the company said in a statement to CBS News Thursday.

"This ad was meant to represent one of those stories", the statement said. "We very much appreciate the feedback we have received and apologized for any offense that the ad may have caused".

Noel Voltz, an assistant professor of African American history at the University of Utah, told the Salt Lake Tribune that the ad was "incredibly problematic". "It's insulting. It was a terrible history of exploitation at all levels".

Ancestry did not answer questions about how the ad was conceived and executed, or how many people reviewed it or would have had to sign off on it.

The controversy comes amid a spate of brands missing the mark when it comes to trying to embed themselves into culture.

Conseillé:

  • Seven Dead In Attack On Communications Ministry In Kabul

    Seven Dead In Attack On Communications Ministry In Kabul

    Although the city still sees heavy fighting, there have been no large scale attacks targeting civilians in recent weeks. Four civilians and three police officers were slain in the incident, Kabul police spokesman Basir Mojahid said.
    Anti-Tobacco Advocates Question McConnell Plan To Raise Minimum Purchasing Age

    Anti-Tobacco Advocates Question McConnell Plan To Raise Minimum Purchasing Age

    McConnell said he's hopeful that he'll be successful in passing the bill as the leader of the Senate. "Sorry to disappoint you". From 2012-2016, lung cancer made up 66 percent of all cancer deaths in the state, according to the American Cancer Society .
    Les compos possibles — Guingamp-OM

    Les compos possibles — Guingamp-OM

    Le onze de l'OM: Mandanda - Sakai, Kamara, Caleta-Car, Amavi - Sanson, Gustavo - Thauvin , Payet, Ocampos - Germain . Aymen Abdennour (blessé) est indisponible, tandis que Tomas Hubocan, Rolando et Clinton Njie ne sont pas convoqués.
  • After Mueller, White House Press Secretary Is Toast

    After Mueller, White House Press Secretary Is Toast

    Either way, Sanders' father, former Arkansas Governor Mike Huckabee , stepped in to defend his daughter. She is actively telling a lie. "She outright lied and the people, the American people, can't trust her".
    Warren Urges Impeachment in Wake of Mueller Report

    Warren Urges Impeachment in Wake of Mueller Report

    He said that Democrats should, instead, focus on finding a candidate who could beat President Trump. Nadler, a Democrat from NY , is asking for the information by May 1.
  • Nick Saban to have right hip replaced

    Nick Saban to have right hip replaced

    It didn't feel like it was some injury or something like that, but it never went away and it actually kept nearly getting worse". Typically, Alabama doesn't begin spring practice until early August, giving the coach more than three months to recover.
    Lions' Danny Amendola Goes on Rant About Miss USA Ex, Olivia Culpo

    Lions' Danny Amendola Goes on Rant About Miss USA Ex, Olivia Culpo

    After the post was deleted he uploaded a photo of himself dancing with the caption, "Now that that's over, let's party". Reps for Culpo did not immediately respond to requests for comment, and she has not posted anything in response.
    Heavy clashes erupt in southern suburbs of Libya capital

    Heavy clashes erupt in southern suburbs of Libya capital

    Gen Haftar has had backing from the UAE and Egypt and visited Saudi Arabia shortly before announcing his attack on Tripoli. Mr Sarraj, whose control over his country remains extremely tenuous, is backed by Qatar and Turkey .
  • Chelsea beat Slavia 4-3 to book Europa League semi

    Chelsea beat Slavia 4-3 to book Europa League semi

    But not with these opponents, because they have physical qualities I have never seen something like that in the last 20 years. They surged into a 4-1 half time lead through two goals from Pedro, an own goal and a tenth Europa League goal from Giroud.

    Tiger attacks zoo keeper after 'error' encounter

    Wiley went on to share that despite the "unfortunate incident", Sanjiv, who recently fathered 4 cubs, would not be euthanized. After about 10 minutes other staff members were able to lure the tiger into an indoor pen using its food ration, Wiley said.
    Microïds annonce un remake de XIII pour cet automne

    Microïds annonce un remake de XIII pour cet automne

    Il revient en version remasterisée avec une édition physique sur PC, Xbox One, PS4 et Nintendo Switch . Microïds et PlayMagic annoncent ce soir un remake pour novembre prochain, sur toutes les machines.


Populaire

How Kate Hudson Celebrated Her 40th Birthday
Guests took part in a pizza-making class, before munching on cannabis-infused goodies from Kiva Confections. The baby girl is the couple's first child together.

Beijing says Silk Road not geopolitical tool, understands concerns
CPEC should be de-linked from a territorial dispute that was rooted in history. Bhutan, for instance, won't attend the event, the people said.

Beyoncé Lands $60 Million Netflix Deal
The documentary, which Beyonce wrote, directed and executive produced, centres on her 2018 Coachella performance . I'd say I'm surprised, but I know who you are. "I will never, never push myself that far again".

Florida man arrested for threatening legislators including Rep. Rashida Tlaib
A man from Florida was arrested Thursday for allegedly leaving voicemails threatening to kill three Democratic lawmakers. I'd like to take that bitch and throw her right off the Empire State Building, that fucking whore.

Google propose plus de choix sous Android pour satisfaire l'UE
La firme guidera également les utilisateurs afin que ceux-ci choisissent les applications à utiliser par défaut. Chaque écran listera cinq applications, dont celles qui sont déjà installées.

Kim Kardashian would 'never' pay her kids' way into college
I guarantee you the people sitting behind bars do not care who the president is. I work all day, put my kids to bed and spend my nights studying.

Un député LREM traite Jérôme Rodrigues de "débile" (vidéo) — Gilets jaunes
Aussitôt, cette prise de parole a été commentée en direct par le député des Hauts-de-Seine Jacques Marilossian. Et de poursuivre: "Le monde a l'air de s'arrêter de tourner quand il y a un incendie en France.

"Involontairement " conservé les données email de 1,5 million d’utilisateurs
Pourtant, à aucun moment le réseau social ne leur en avait demandé la permission ou ne leur avait laissé l'option de refuser... Cette importation serait en lien avec la méthode d'authentification mise en place par Facebook , récemment mise en lumière.

20 ans d'enquête révèlent les dangers de l'ibuprofène et du kétoprofène — Tours
N'ont été retenus que "les cas les plus graves chez des enfants ou des adultes (souvent jeunes) sans facteur de risque ". Elle a voulu que ces deux anti-inflammatoires ont un rôle aggravant en cas d'infection.

Dunmanway's Darren Sweetnam starts for Munster
It's hard to win set-piece ball against them and I think they have added some strings to their bow in attack. "There is no obvious weakness".