Ancestry.com apologizes for romanticizing slavery in new commercial

21 Avril, 2019, 00:18 | Auteur: Anatole Charbonneau
  • Ancestry.com ad: Ancestry.com apologizes and deletes ad after critics said it romanticized slavery

"We can escape to the North".

(Ancestry.com) A mixed-race couple from the slavery era is depicted in an Ancestry DNA testing commercial titled, "Inseparable". "There's a place we can be together, across the border".

Before the woman can even utter a response, the screen cuts off and the words, "Without you, the story stops here", come across the screen. "We are in the process of pulling the ad from television and have removed it from YouTube". "Will you leave with me?".

Backlash was swift as critics accused the company of offering a romanticized version of American history.

Many pointed out that the commercial was set in an era where black women were subjugated and raped by white slave owners and said the ad ignored the power dynamic between owners and slaves.

Chelsea beat Slavia 4-3 to book Europa League semi
But not with these opponents, because they have physical qualities I have never seen something like that in the last 20 years. They surged into a 4-1 half time lead through two goals from Pedro, an own goal and a tenth Europa League goal from Giroud.

Tiger attacks zoo keeper after 'error' encounter
Wiley went on to share that despite the "unfortunate incident", Sanjiv, who recently fathered 4 cubs, would not be euthanized. After about 10 minutes other staff members were able to lure the tiger into an indoor pen using its food ration, Wiley said.

Miracle: les abeilles de Notre-Dame sont sauvées
J'ai reçu des appels d'Europe , bien sûr, mais aussi d'Afrique du Sud, du Japon, des États-Unis et d'Amérique du Sud", dit-il. Chaque ruche produit en moyenne 25 kilos de miel par an, vendu au personnel de Notre-Dame, qui les héberge depuis 2013.

Following the extensive online backlash, Ancestry - a popular site for tracing family history - has removed the ad. "Ancestry is committed to telling important stories from history", the company said in a statement to CBS News Thursday.

"This ad was meant to represent one of those stories", the statement said. "We very much appreciate the feedback we have received and apologized for any offense that the ad may have caused".

Noel Voltz, an assistant professor of African American history at the University of Utah, told the Salt Lake Tribune that the ad was "incredibly problematic". "It's insulting. It was a terrible history of exploitation at all levels".

Ancestry did not answer questions about how the ad was conceived and executed, or how many people reviewed it or would have had to sign off on it.

The controversy comes amid a spate of brands missing the mark when it comes to trying to embed themselves into culture.

Conseillé:



Populaire

Nick Saban to have right hip replaced
It didn't feel like it was some injury or something like that, but it never went away and it actually kept nearly getting worse". Typically, Alabama doesn't begin spring practice until early August, giving the coach more than three months to recover.

Seven Dead In Attack On Communications Ministry In Kabul
Although the city still sees heavy fighting, there have been no large scale attacks targeting civilians in recent weeks. Four civilians and three police officers were slain in the incident, Kabul police spokesman Basir Mojahid said.

Lions' Danny Amendola Goes on Rant About Miss USA Ex, Olivia Culpo
After the post was deleted he uploaded a photo of himself dancing with the caption, "Now that that's over, let's party". Reps for Culpo did not immediately respond to requests for comment, and she has not posted anything in response.

Heavy clashes erupt in southern suburbs of Libya capital
Gen Haftar has had backing from the UAE and Egypt and visited Saudi Arabia shortly before announcing his attack on Tripoli. Mr Sarraj, whose control over his country remains extremely tenuous, is backed by Qatar and Turkey .

Kim Kardashian would 'never' pay her kids' way into college
I guarantee you the people sitting behind bars do not care who the president is. I work all day, put my kids to bed and spend my nights studying.

Chris Brown Confirms Nicki Minaj Tour Is Happening This Summer
However, New Jersey's Prudential Center has already listed a September 13 date with Brown as the headliner. The rapper now does not have a manager, variety .com reported an informed source as saying.

Anti-Tobacco Advocates Question McConnell Plan To Raise Minimum Purchasing Age
McConnell said he's hopeful that he'll be successful in passing the bill as the leader of the Senate. "Sorry to disappoint you". From 2012-2016, lung cancer made up 66 percent of all cancer deaths in the state, according to the American Cancer Society .

20 ans d'enquête révèlent les dangers de l'ibuprofène et du kétoprofène — Tours
N'ont été retenus que "les cas les plus graves chez des enfants ou des adultes (souvent jeunes) sans facteur de risque ". Elle a voulu que ces deux anti-inflammatoires ont un rôle aggravant en cas d'infection.

Notre-Dame : le gros coup de gueule de Pamela Anderson
Je suis sûre qu'ils vont le célébrer, que leurs donations ne seront pas taxées et qu'ils en tireront des bénéfices. Ces personnes s'intéressent moins aux autres qu'à leurs noms dans les journaux.

Barnes & Noble offering free download of the Mueller report
Barnes & Noble says the version on its website will be a "PDF/direct replica" of the 400-report, with "Barr redactions and all". Thursday before releasing the redacted version of the report.