Comment devenir webmaster?

22 Avril, 2019, 23:04 | Auteur: Anatole Charbonneau

 

Que ce soit en formation initiale ou dans le cadre d’une reconversion professionnelle, le métier de webmaster ou édimestre comporte de nombreuses opportunités  professionnelles. Les entreprises ne peuvent plus se passer du digital pour conquérir leurs parts de marché ou améliorer leur image sur les réseaux sociaux et ont plus que jamais besoin de ces profils. Cap sur cette profession en forte demande.

Un métier de chef d’orchestre

Le webmaster est responsable de la création et du fonctionnement d’un site internet. Il travaille en lien avec l’équipe de communication pour la conception des sites web, leur design, leur ergonomie et la qualité des contenus qui y sont publiés. Il est amené à rajouter  des textes, des images, des vidéos.  Pour cela, il peut faire appel à des rédacteurs.

En tant que responsable de la sauvegarde et de la sécurité des données, il se doit donc d’étudier le coût de l'hébergement d’un site web pour bénéficier d’un bon support technique et résoudre tous les problèmes techniques que les internautes pourraient rencontrer : bugs d’affichage, compatibilité avec les navigateurs, mises à jour… Son choix de partenariat est donc essentiel.  

Ses compétences techniques sont multiples : il maîtrise les différents langages  informatiques (HTML, java script, dreamweaver, XML, PHP…) et les logiciels. En tant que gestionnaire, il contribue en effet à son développement, mais aussi à son référencement dans les moteurs de recherche. Il procède également à l’analyse du trafic.

Sa carrière n’est pas fermée : il peut évoluer vers le métier de développeur multimédia ou de responsable de projet.

Plusieurs formations possibles

La formation universitaire dure entre 3 et 5 ans et débouche sur un diplôme en multimédia ou en communication.  Beaucoup d’étudiants canadiens choisissent d’ailleurs de poursuivre leurs études en France pour la qualité de leur programme. Mais des formations à distance sont possibles.

Vous pouvez aussi devenir webmaster en autodidacte. Pour cela, il est conseillé de maîtriser certains outils informatiques :

·         Google Analytics, Wordpress, la suite Adobe,

·         Le fonctionnement des réseaux sociaux,

·         La suite bureautique Microsoft Office,

·         L’anglais assortit une bonne maîtrise du français,

·         Des connaissances en référencement et en techniques de sensibilisation virtuelle,

·         L’édition de texte HTML au minimum.

Des formations privées aux réseaux sociaux ou en communication proposent des programmes de courte durée :

·         L’Inis (28 heures de cours),

·         Zoom Académie à Montréal (6 semaines),

·         Le centre de formation professionnel Maurice-Barbeau dispense des cours de communication numérique.

 

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