A-list celebs help pump $300M in funding into Impossible Foods

15 Mai, 2019, 16:12 | Auteur: Auguste Feret
  • A-list celebs help pump $300M in funding into Impossible Foods

Including this latest round, the company has raised more than US$750 million since its founding in 2011 by Stanford University biochemistry professor Dr Patrick O. Brown.

The company is now worth $2 billion.

"We don't pay for promotions or have an agency that seeks celebrities", Impossible Burger chief financial officer, David Lee, told The Post.

"Impossible Foods has just brought in the largest fund-raising round for a plant-based meat company in history", said Executive Director Bruce Friedrich of Good Food Institute, a nonprofit that promotes plant-based meat and other products.

"We are not in a rush to be public", Lee said, adding that Impossible Burger is trying to stanch the shortages it's experiencing across the board.

Celebrities have jumped on the investor bandwagon, including Jay-Z, will.i.am, Jaden Smith and Katy Perry. Star athletes including Serena Williams and basketball star Paul George have also opened their wallets. "With these two companies now valued in the billions of dollars, it's clear that the plant-based meat market is both hot and here to stay".

The Mouthwatering Trailer For Season 5 Of 'Black Mirror'
After its release, series creator Charlie Brooker hinted that another interactive installment might happen down the road - but not anytime soon.

Daniel Craig blessé sur le tournage du nouveau James Bond — Cinéma
Selon le Sun, les scènes prévues dans les studios Pinewood à Londres ont été annulées. Dès lors, il est évident que la production sera retardée dans sa globalité.

Tshisekedi affirme son autorité devant les gouverneurs pro-Kabila — RDC
Parmi les sujets du séminaire, il est aussi prévu le mécanisme de contrôle de la province et la coopération interprovinciale. Pour le chef de l'État, cela sous-entend que le temps de l'impunité tant décriée est révolu.

A friend had made a random comment about how making a beef-like burger that McDonald's could sell that didn't actually come from a cow would be the fastest way to solve the problems he saw with livestock farming.

Ingredients in their burgers include wheat, soy and potato proteins. "In April, Burger King announced plans to add the Impossible Whopper to menus nationwide by the end of 2019, putting Impossible Foods in 7,200 additional locations", Taylor reports.

Since January, Impossible Foods has recorded intense growth in every sales category in which it does business - independent restaurants, large restaurant chains such as White Castle and Qdoba, and non-commercial outlets such as theme parks, museums, stadiums, and college campuses. And given the success of Beyond Meat's public offering earlier this year, Impossible Foods has a benchmark it can reference to illustrate the appetite institutional investors have for meat replacement companies. Lee declined to give a more specific timetable or identify those partners but said the company is actively talking with "top grocery chains in the nation".

Demand for Brown's faux meat products has been so high of late that Impossible Foods even found itself temporarily struggling to keep up with supply and having to warn its buyers that a shortage was "entirely possible". The market for alternative meats could reach $5.81 billion by 2022, according to Grand View Research study. We all know that some of the foods we grow and eat have impact on the environment. "We have plenty of money to do the things that we want to do right now".

Beyond Meat made headlines this month when it became the first plant-based meat company to go public on the Nasdaq Stock Market.

Conseillé:



Populaire

Le Royaume-Uni se résigne à adopter un accord d'ici juillet — Brexit
Une rencontre a eu lieu à ce sujet mardi soir entre la cheffe du gouvernement et Jeremy Corbyn , le leader de l'opposition travailliste.

Facebook restricts Live feature, citing New Zealand shooting
Ardern said that the meeting is not a call for regulation but a firm step to "bring all the tech moguls to the table". But she said governments also had a role to play in preventing radicalisation in their communities.

Eliot n'a pas convaincu tous les internautes — Eurovision
Ils rejoignent ainsi les six pays qualifiés d'office: la France, l'Espagne, l'Allemagne, le Royaume-Uni, l'Italie et Israël. La Belgique ne sera donc pas représentée samedi lors de la finale du concours musical à Tel Aviv.

Krueger to be hired as Sabres coach
Sabres general manager Jason Botterill is now running Team Canada's entry at the World Championship in Slovakia. The 59-year-old will replace Phil Housley, who was sacked April 7 after his second season as Sabres coach.

Rays' Glasnow out 4-6 weeks with mild right forearm strain
Lester (3-1) gave Chicago exactly what it needed a day after it used seven relievers during a 2-1 victory in 15 innings. Prior to that, the lone Nationals baserunner was Brian Dozier, who walked with one out in the fourth.

Tiger Woods says Bethpage Black can be 'mentally and physically
Woods' response was only seven words long and made reference to one of his most famous major victories - the 2008 U.S. He will be the first player to ride in a cart at a major championship since Casey Martin in the U.S.

Monet painting fetches $A159m at auction
Monet painted his 25 " Meules " compositions during 1890-1891 at his home in Giverny, in France's Normandy region. A Sotheby's press release said the painting is now the ninth-most expensive work ever sold at auction .

Man pleads guilty in mall attack against child
The child's mom said they were waiting outside of the Rainforest Cafe with family when Aranda randomly chose her son to throw. Emmanuel Aranda, 24, of Minneapolis, entered a plea deal in Hennepin County District Court.

Sevran : un bébé tombe du deuxième étage
Malgré la prise en charge rapide des secours, il est décédé des suites de ses blessures le samedi matin, rapporte Le Parisien . Une enquête est actuellement en cours, elle doit déterminer s'il s'agit bel et bien d'un accident .

EuropaCorp, la société de Luc Besson, placée en procédure de sauvegarde
Cette situation se produit généralement, lorsque l'entreprise éprouve des difficultés à rembourser ses différents emprunts. Après cette annonce, EuropaCorp dégringolait de plus de 30 % à la Bourse de Paris ce mardi matin, à 67 centimes d'euro .