Taco Bell is opening a luxury hotel and resort - yes, really

18 Mai, 2019, 03:43 | Auteur: Auguste Feret
  • The Doritos Locos Taco continues to be a best seller for Taco Bell

Opening for a limited time in Palm Springs, California, The Bell: A Taco Bell Hotel and Resort will be an immersive experience created to celebrate and pamper the world's biggest fans of the fast-food chain.

The newest creation that Taco Bell has cooked up is something the fast food chain is describing, with great fanfare in an official announcement today, as a "tacoasis".

"The Bell stands to be the biggest expression of the Taco Bell lifestyle to date", said Marisa Thalberg, the company's chief global brand officer, in a statement.

There will be Taco Bell snacks and cocktails and Taco Bell nail art in the salon. If you tweeted about a Taco Bell Hotel, Taco Bell may have seen it and taken that into account.

From check-in to check-out, The Bell: A Taco Bell Hotel and Resort reimagines what a hotel stay can be, unveiling a destination inspired by tacos and fueled by fans.

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This certainly isn't the first time Taco Bell has gone above and beyond to reinvent their image.

Calling all taco, chalupa and gordita crunch fans!

Take a moment to let that sink in: a Taco Bell.

Sadly, this foray into hospitality is short-lived (for now), and our collective dream of Taco Bell becoming the next Airbnb or Marriott is not a reality quite yet. And, of course, there will be a gift shop. "It will be fun, colourful, flavourful and filled with more than what our fans might expect", Thalberg says. Reservations will open up sometime in June through Taco Bell's social media or by signing up to a listserv. These are just some of the plans the chain has revealed, with other experiences (including new menu items) still to be announced.

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